The top-notch digital marketing tools that you should know and will help you take your eCommerce business and make your website drive more traffic thus increasing the engagement rate could be stated as follows-
1. Google Analytics
Google Analytics is free insightful software that updates you about the user’s visit to your website like-
- Who is visiting your website
- How they are engaging with your web page
- Which pages they first visit, what type of products or services are most viewed
- What type of demographic is engaging with your website
- Which focused words or keywords are used to browse your website
- Which type of referrals are most used to visit your site- social links, direct URLs, organic search, ads, etc.
- What is the click-through rate of your visitors?
- How often to visit your web page – in a week, in a month, or is random.
- What is the peak time of your visitors- like any particular time frame
- What is the geolocation of your users and visitors?
All these insights backed up with proper data and information will be a huge breakthrough for your enterprise and give you a scope of improvement. It also allows you as a small business owner to run digital marketing campaigns hassle-free, easier to use SEO tools and techniques, optimize your website in the search results and make them rank better in the Google SERPs.
Most of the digital marketing companies in India and all around the world use Google Analytics for digital marketing and will be the latest in 2022 too. In the long run, it will help you drive more traffic to all platforms including social media like Twitter, Facebook, and Instagram, and therefore create value in the market.
Small business owners with less than 2000 subscribers can easily avail Mailchimp which is a free service provider to manage, organize and market your business and brand through email marketing.
Mailchimp helps you out by enabling you to capture emails, manage your customer data lists, send out automated emails to all your targeted audience or schedule the same. It also helps in analyzing the engagement and click-through rates and takes in the numbers of lead generation. It is one of the easiest digital marketing techniques that will help you to increase your profitability and even offers a higher return rate on investment when compared to any other digital marketing technique.
There are some of the most enticing paid features of Mailchimp that are available like-
- Customization or Personalization
- Segmentation of Data
- Insights on Audience and their Engagement
- Predicted Insight Feature
- Form Builders
- Customer Relationship Management (CRM) Tools
BuzzSumo is one of the most effective content marketing tools. It helps all entrepreneurs to approach a successful B2B documented content marketing strategy and flourish their brand and business over the network.
It displays social media content that is in the recent trends on the network with proper research and your search history. This also helps you in comparing and analyzing these shown results and creating, managing, and posting content accordingly.
BuzzSumo covers a wider range of areas with exceptional powerful tools to make your page’s content more impactful on the audience’s mind like-
- Proper Research on Keywords and Focused words
- Searching for Influencers
- Social media feeds that are more topic-oriented
- Content Analysis
- Crisis and Risk Management
- Brand Monitoring Tools
Hubspot is multi-tasking, top-notch, all-in-one digital marketing software that enables you to manage and run multiple digital marketing ad campaigns on multiple channels and media.
By bringing the campaigns under one platform for better control, engagement, driving traffic, increased profitability, high chances of click-through rate, increased conversation rates, and higher return on investment. It offers everything starting from inbound marketing to customer relationship management or CRM.
Some of the most dynamic features and tools offered by Hubspot are as follows-
- Optimized templates best suited for creating landing pages for your website
- Live chat
- Faster Call-to-action that exhibits faster user conversion into customers by revamping your engagement rate
- Content Optimization Tools and Management
- Optimized Landing Pages
- Email Templates
- Marketing Automation and Promotional tools
- Lead Conversion Management
- Digital Marketing Insights and Analytics
- Social Media Management
- Customer Relationship Management features like 24×7 customer service, free sale hubs, etc.
Hubspot is a pretty high-priced software but the basic features are free and low-priced and are easily affordable by small business owners on a budget.
Ahrefs is one of the most advanced and comprehensive digital marketing tools that provide all the off-page backhand data and information about your webpage and website and how it is functioning on the network.
It provides multiple ranges of insights on things like-
- Providing Backlink analysis for building relevant and organic backlinks from authoritative and trustworthy websites
- Providing search intent for keywords used for SEO rankings
- Offering competitive analysis by checking and analyzing the competitor’s keywords ranks and search results in the Google SERPs
- Locating the best keywords data
- Instant and easily accessible backlink data
- Relevant content research
- Tracking your multi-devices keywords and their rankings
- Notifying you whenever you and your competitor gain or lose a backlink
- Careful analysis of your Website and your competitor’s analysis
- Creating and analyzing backlink profiles
- Proper keyword research
- Website auditing to locate keyword gaps and sighting performance issues while running the websites
- Tracking your performance rank
- Exploring content for your website’s creative and niche digital content.
KWFinder under the brand name Mangools is one of the most affordable, accurate, and efficient SEO digital marketing software. It shows you thousands of relevant search results and suggestions, search volume data analysis, difficulty in ranking score in each word or phrase completely based on your seed keyword.
Additionally, KWFinder makes driving website traffic easier by proposing more structured, optimized, relevant keywords that are best suited to increase your search engine rankings organically. There are different plans for individuals and small businesses like offering backlink tools, website analysis, SERP watchers, browser extensions and so much more. The digital marketing services in India could use such platforms on a budget, especially the small businesses and start-ups.
Canva is now one of the most jaw-dropping and sensational post creation platforms with top-notch designing features, top-level infographics, free templates, visually complex graphics. Making business cards, social media posts, marketing posters, and banners, ads, e-books are very easy with Canva.
Some of the most enticing templates are free and easy for you to give a go. You can easily edit, resize and create images, posts and contents as per your requirement and explore. But the basic features are available to you at no cost but the most powered-up tools that drive the full potential of the visually appealing post have some cost but it is very low compared to other such platforms.
Posting content on social media is a very important aspect of maintaining your presence online. Hootsuite is a centralized content management tool where you can easily schedule your social media way in advance without having to worry about your digital marketing strategy.
Rather than swiping a post at the last minute, you can schedule it before and maintain your content. It also offers robust and rich tools that give you a lot of insight into the content that was posted and the engagement rate. You can also easily tag all the brand and business mentions and manage the responses, organizing an effective way of promoting your social media page and contents with Hootsuite. It is an effective and time-saving platform for all types of businesses.
Yoast is one of the free digital marketing software that helps to enhance and optimize your digital content. It reduces your hours of research and unnecessary neck pain from going through a whole lot of processes.
This tool is here to make your digital journey easier. It provides a readability check on all your contents, strategic placing of keywords, adding related keywords, going through a search for semantic keywords within the plugins and extensions, providing instant insights, and suggesting internal links which give you scope for making improvements. Though some of the parts and benefits are paid but yet as a small business owner you can reap the rest of the privileges and benefits provided by this software.
Hotjar is a powerful intellectual marketing tool that provides real-time information. It reveals the user’s behavior by giving you a scope and sharing inputs on how to improve your user experience and increase the conversion rate.
Hotjar is an ideal and powerful tool for B2B and outbound digital marketing as it provides a detailed view of heatmaps sitting where the users are clicking and visiting online on your page and recording their digital footprints and tracking them continuously.
What’s next? Try out these effective digital marketing tools in 2022 and accomplish your business goals with a limited budget. For additional help try reaching out to the best digital marketing company in India.