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Real Estate

3 Effective Advertising Strategies to Sell Your House Faster

In any state throughout the country, the traditional home sale process is often quite complicated. To sell your house, it requires you to go through tedious bureaucratic channels and fill out then submit piles of paperwork. 

However, none of this is as bad as what sellers typically face when looking for buyers. For that reason, in this blog, we are going to talk about home sale advertising and walk you through the top 3 methods that you can use to find buyers.

Advertising your property is one of the most important things that you’ll have to do when selling your house. This is mainly because you’ll only be able to find people who are interested in buying your property if you advertise that it’s for sale. 

However, it’s not enough to just slap on a “For Sale” sign or just tell your property manager to look after the marketing and hope for the best. If you’d like to find a buyer quickly and conclude on the sale of your house with haste, you’ll need to come up with a comprehensive marketing strategy that uses only the best advertising methods to get the word out about your property that’s on the market, and fish for potential buyers.

To develop this kind of marketing strategy to sell your house, there are a few things that you’ll need to be conscious of. These include:

i) The type of property that you’re trying to sell

Your marketing strategy needs to inform all potential buyers who see it about the type of property that you have, as well as a few defining characteristics that make it stand out from all the other listings on the market. 

This will help you draw the attention of buyers that are actually interested in your kind of home. Is your property a condo, or is it a suburban home? Is it a town house located within the inner city, or is it more similar to a beachside villa? How many bedrooms does it have, and does it have a pool, basement, patio etc. 

If you want to get the best price for your home, all of these things are bits of information that a buyer will need to know before they even think about contacting you for further information.

ii) The type of buyer that you’re looking for

The kind of buyer that you’re interested in will determine how much advertising you’ll need to do. For example – if you are looking for a traditional buyer who’ll pay full price, you’ll need to market broadly. However, if you’d prefer to sell your house easily to a reliable cash home buyer, there is no need to even worry about advertising.

Be that as it may, when everything is said and done, the entire marketing section of the home sale process hinges on the methods that you use to advertise your property. Once you’ve determined the information above, you’ll now need to find the right ways to spread the word that your property is now up for grabs. And, in this blog, we are going to help you do just that by outlining the 3 best ways to advertise your home for sale.

So, let’s get started…

1) List on Popular Real Estate Sites

The digital revolution has undoubtedly transformed the economy where digital platforms now dominate the market of mass media, customer relations, and sales, including those within the real estate industry. These technological advances give rise to new types of products and services that provide cost-effective and easy access to resources that would otherwise be hard to access or burdened with commitments of ownership.

Therefore, one of the best ways to sell your house faster is to list it on popular real estate websites. This is because when buyers look for properties, they usually turn to these types of sites first.

Online platforms offer a large selection of real estate advertisements and make them easily accessible for buyers all over the country at the click of a button. So it’s not very difficult to determine why they are so popular when it comes to finding real estate purchases. 

When doing this, it’s advised to always start by listing your home on the MLS. The Multiple listing Service is one of the large databases for property sale listings (if not the largest) that spans nationwide. Because of this, it has become most buyers’ very first go-to platform when looking for properties to buy, and therefore should serve as a seller’s go-to platform for advertisement. 

However, due to the fact that the MLS is often so packed with competition, you should also list on a few other sites as well. There are many other popular real estate listing websites that you can turn to if you’d like to find buyers. These include Zillow, Realtor.com and Trulia, to name a few.

Listing on these sites could help you open yourself up to a larger audience of potential buyers, which is bound to go a long way when it comes to speeding up your home sale.

2) Leverage Social Media Platforms

Next up, you’ll want to take advantage of the digital age and advertise your home on social media platforms. 

These days, millions of people have their eyeballs fixed on their phones. Some make important phone calls while others play angry birds. However, the one thing that they all do (if not a vast majority) is browse through social media apps such as Facebook and Instagram, and look at the photo and video content. Social Media has created platforms for whole communities to chat, interact and share all kinds of content. So why not advertise your property to the masses?

The main benefit that you’ll experience with social media marketing is that it is 100% free. Simply posting an image of your home for millions of people to see (as well as a host of potential buyers) can make all the difference when it comes to attracting a buyer’s attention, and it will cost you only the minutes it took to click send.

Apart from all this, social media is really a great place to build lasting relationships will people around real estate industry. As we all know real estate is one the most relationship-driven industry with most of the clients coming from references. So, grow your network by leveraging these social media platforms and build lasting relationships.

3) Print Advertising

And last, but not least, we have print advertising. While not a lot of people tend to read physical newspapers anymore in this day and age, if you’d like to optimize for buyers within your local area, print advertising could be a good option for you.

Here are a few of the best ways to milk print marketing for everything that it’s worth if you decide to choose this option:

  • Place ads in your local newspaper
  • Purchase premium ad space in magazines 
  • Publish Picture classifieds of your property

Doing the things above will really help you get your property out there and draw the attention of buyers within your local area.

Conclusion:

So there you have it! Here are our 3 best ways to advertise your property when selling your house. If you adopt these methods into your overall marketing plan, you’ll be sure to find a slew of buyers and sell your house in no time.

Jay Schultz

Jay Schultz is the founder of FastPath Home Buyers and a real estate investor in Minnesota with more than a decade of experience in the real estate industry.

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