Did you know that 20% of small businesses fail within their first year of operations? While this is a scary fact, knowing that it’s true can ensure that you take the necessary steps for success. Looking into and implementing the top digital marketing trends 2020 and 2021 have to offer is one of the best ways to ensure your business does as well as you want it to.
Read on to learn some of these tips so that your SMB can not only survive but also thrive.
1. Voice Search
Because over half of the population primarily uses smartphones to access the web, voice search is more popular than ever. It’s convenient and easy because people can simply push one button and talk into the phone.
It’s important that you optimize your site for these searches with long-form keywords. Those who use voice search speak in complete sentences with good grammar. Optimize for these sentences rather than short 3-word phrases.
Because smartphones have GPS, searches are becoming more and more localized. People are looking for places that they can go in their area. They also are likely to use geographical keywords when searching or to make ‘near me’ queries.
You need to invest in local SEO to gain customers. You also need to claim your Google My Business listing. Then, check out frontlinemediasolutions.com for some ideas on how you can physically market your business after people find you online!
3. AI Support Chats
People are more likely to choose a business with good customer service. One way that many SMBs provide that is by offering AI support 24/7. This lets customers get the help that they need immediately rather than waiting for business hours.
4. Video Marketing and Engaging Content
Since 73% of consumers are more likely to make a purchase after watching a video, it’s important that you use this content to market your services. Explainer videos are awesome because they’re testimonies about what your business can do. Animation is also extremely engaging, especially when conveying data.
Make sure that you place videos prominently on your website. Landing pages are one of the best locations because people can engage immediately.
5. Augmentation of Analytics
Businesses are generating leads in new ways as technology changes. Data science and machine learning are the most innovative, fast, and accurate ways to learn more about an organization’s target buyers. You can prepare information and augment analytics to generate and nurture leads.
This will ultimately let you find the people who are most interested in your website. Since AI automates these processes, it also won’t take too much time or money.
Beyond the Best Digital Marketing Trends 2020 Brought Us
Now that you know some of the top digital marketing trends 2020 and 2021 have to offer, it’s time to get started.
Check out the ‘digital marketing’ tab on our home page for more tips on how you can boost your online traffic. You may also be interested in the ‘business’ section, so start browsing our website for hundreds of articles to help you succeed.
Read Also: How to Run a Successful Local Business