In today’s era, almost 89% of people are using spa treatment for relaxation and management of their stress. This figure shows that how much people need a spa for their better health. Luxury is now not a basic need of consumers. If you study the spending behaviour of spa users you will find that they are spending on the kind and quality of service spas are providing. Those who are still focused on luxury are facing an almost 49% decrease in their revenue. It means they are almost losing half of the market.
Now, this sharp decline is forcing luxury-focused spa to restudy the client’s behaviour to know where they are wrong due to which they are experiencing a rapid decrease in revenue. Like Greenwich Spa other spas also need to know what customers are now demanding from spas? A market leader company responsible for ensuring the quality of spa provide access to all spas to their recent research what consumers expect from spas?
This research will help spas a lot in determining where they are making mistake and how they can capitalize on this research to minimize the loss which their spa has experienced. In this article, we are going to discuss in detail what consumers are expecting from spas to make this article useful in the successful journey of a spa.
1. Advertising Tactics:
Communicate with your consumers via emails or messages. Try to know what services they are expecting and how can you improve your existing services. When you offer something through marketing campaigns, they want freedom of services in it with no restrictions. Like they attract more if you offer two services at one’s price and keep the choice of 2nd service customized. Instead, you offer any specific free service in which maybe they are not interested.
2. Marketing Tactics:
Consumers always search for information about a specific spa online. You have to follow the footsteps of your customers to find which platforms they usually look for information. After recognizing platforms identify which kind of information they mostly search for. Once you identified that thing you are very close to keeping your customers loyal to you and regaining the lost customers.
3. Update Your Spa’s Website:
Customers always visit the website to know about the spa. When you find out in which information customers are interested make sure that you are providing it on your website. Don’t let your clients make effort for information the more they make effort the more you suffer.
4. Appointment Booking of Spa:
Find out which services they are interested in and what kind of booking service they need from you. Maybe you are still providing telephone booking and they are interested in online booking. Because online booking provides more empowerment and ease to customers. As we have discussed earlier that customers are more interested in the quality of services then do focus on how can you provide quality to them. 49% loss is not a low amount of risk which you can bear easily.
5. Satisfaction of Clients:
We are now not belonging to an era where customers only know that information which you provide them. They know everything about each business and now they understand the value of each dollar. They know how much quality of service each dollar deserves from you. The behaviour of your staff, quality of service, facilities, and atmosphere determine the perception of a customer about your spa. Find out which is causing the clients dissatisfaction.
Use surveys or in-person communication with them to know the reason because you can’t bear dissatisfied clients at this rate of loss. You not only have to cover the loss but also have to convert that loss into profit. So, for your health, it is better to provide them with service more than they expect and see how the graph of the revenue goes up.
6. Feedback forms:
Feedback of customers on your services is important but use easy ones because complex forms create difficulty in filling forms and they will provide you with false information. Try to use a format that customers feel more convenient than using your own choice.
The purpose of emphasizing all these points is that negligence in any one of them can be the cause of loss. In a rapidly growing industry if some spas are experiencing loss there must be a reason behind it. These are the factors that successful spa-like Greenwich spa consider most. It is the secret of their success.
How These Factors Ensure Success of a Spa:
We all know that there is no existence of business without customers. All these factors address the needs of customers from different aspects. Customer relationship management is considered as the success element of a business. If any business is successful in this element by creating differential experience nothing can stop the growth of that business.
The purpose of showing those discovered elements in this article is to divert the attention of spa owners only from making spa luxurious to something which needs to be addressed. If you are gaining loss in a growing industry. It is not due to industry recession there is something wrong with your strategies.
Understand the fact that you have to change according to the changes in customer demands they will not change according to you. Focus more on what clients want from than what you want from them. It is the only secret of success adopts it or bear loss it’s up to you.