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A Brief Guide on SEO for Roofing Companies

Running a roofing company and ensuring it is consistently growing is not a cakewalk. There is cutthroat competition in the roofing industry and a large number of roofing contractors are striving to get the attention of the same customers.

A great number of roofing contractors rely on search engine optimization (SEO) to amplify their online presence. Most of the users looking for roofing companies begin their research by asking search engines. Therefore, SEO is imperative to grow your roofing company.

Meticulously performed SEO for roofing companies can yield the most lucrative benefits. SEO places your roofing business website in front of prospective clients who are in dire need of your services. You can witness an exponential rise in website traffic and an increase in the number of qualified leads with roofing SEO solutions.

In short, neglecting SEO for your roofing business can result in missing out on lots of earning opportunities. Let us understand the most important SEO services for roofing companies.

What Is SEO for Roofing Companies?

SEO for roofing companies is the constant process of optimizing a roofing business website to enhance its reputation and achieve a top position on the search engine result pages.

A higher rank magnifies the chances of attracting more visitors to your website and converting them into clients of your roofing services.

Top SEO Services for Roofers

Undeniably, SEO for roofing companies offers various benefits to your business. There are numerous different techniques for performing SEO for different companies.

Here is a list of prominent SEO services for roofers.

  1.      Keyword Research

It is the process of looking for popular terms that people put in the search engine to find competent roofing contractors. After gathering high-volume keywords, you need to strategically use them in your website content to rank higher.

The following factors should be considered while looking for the most suitable keywords,

  • Volume

Keywords with high search volume should be the topmost priority. However, there can be a threat of competition as a large number of businesses will be fighting to rank for these keywords. Hence, analyse if you already are ranking for any keywords and if you can achieve the top position for these.

  • Relevance

How relevant are your keywords to users’ queries? You need to ensure that the keywords can bring more traffic to your website.

  • Authority

You need to build the credibility of your business by placing helpful information on the selected topics. Choose keywords that can establish your website as a reliable source of information.

Also, ensure to include long-tail keywords in your content. It can help in bringing more relevant traffic. For example, in comparison to the short-tail keyword “Roofing Services”, the long-tail keyword “Roofing Services in New York” will attract potential clients from your geographic location.

You can utilize various keyword research tools such as Moz Keyword Explorer, Google Search Console, and SEMrush to aid in finding keywords that users are searching for. You can use them to plan content marketing strategies and optimize the website.

  1.      Technical SEO

No matter how attractive your website looks, its poor structure and slow web page loading time can cause a significant loss of ranking on the search engine result pages. Technical SEO resolves this issue by optimizing the technical structure of your roofing business website.

Technical SEO is necessary to provide the best user experience. You might need the assistance of a professional SEO expert to perform various complex technical SEO operations.

  • URL Optimization

URL structure determines how quickly a search engine can crawl and index your website. You should properly optimize the URL of each web page to easily rank these pages. Also, avoid the use of stop words such as “the”, “is”, and “a”, etc in the URL. The URL should be short, clear, and simple.

Ensure that your website content is organized in a pyramid shape with the home page at the top and the core page at the next level.

  • Page Speed

It is a significant ranking factor. Search engine accesses the speed and performance of every web page to index it and give rank. Webpage with more than a loading time of 2 seconds gets a higher bounce rate. Conversely, fast-loading web pages propel visitors to spend more time on your roofing website. Hence, it will lead to more conversions.


Secure website URLs begin with “HTTPS” rather than “HTTP”. HTTPS uses the technology to secure a data transfer between a website and a browser, which is known as the Secure Sockets Layer (SSL). Search engine prefers the SSL certification to rank the roofing website on search engine result pages.

  1.      Local SEO

A large number of users put the search queries like “roofing companies near me” on the search engine to find the local roofing solution provider businesses. Local SEO utilizes local directories and Google My Business account to help your website in ranking for these local search queries.

If you are targeting local clients then local SEO is the best solution. General SEO will not be able to fulfil this need because it will bring an irrelevant target audience to your roofing business website. Hence, local SEO will enhance your sales.

It is imperative to rank at the top because a large number of people who perform a local search will click only on the first three locations of the local-3 pack.

Google My Business profile optimization is an important part of local SEO. It allows your roofing business to appear in Google search results and Google maps. This profile will improve the visibility of your business. Undeniably, you can gain more popularity with affordable local SEO services for your business.

  1.      Content Optimization

Quality content can double the conversion rate of your website. It gives the opportunity to showcase your knowledge related to the roofing business to the users and encourages them to opt for your roofing services.

Also, you can aid the website visitors with a wide range of content to help them in making an appropriate decision of purchase. For example, add a blog on how to install metal roofing to your website. Furthermore, brief guides that explore timelines for roofing jobs can also be included on your website.

This type of free and highly transparent information will tempt customers to respond. Also, the majority of users prefer to learn about the company through non-promotional blog posts in comparison to ads. You can gain more trust from your target audience without any doubts.

Furthermore, content optimization gives you an exclusive opportunity to get consumers through every stage of the buying process. For example, you can target consumers who are searching for different roofing options and also those consumers who are looking for trusted contractors in their cities.

Wrapping Up

Indeed, SEO for roofing companies is the most effective tool to magnify your brand presence and earn more ROI. All efforts and time spent on building your company will be worth more when your roofing business website starts appearing on search engine result pages.

Also, you can take the help of a professional roofing SEO agency to perform the most suitable and customized SEO services designed for your business. This may lead to enhanced traffic on your website, more conversion rate, increased sales, and more revenue for your contracting business.

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