Did you know that the use of dental services dropped by 70% at points in 2020 due to COVID-19 restrictions?
In doing so, it’s had a huge knock-on effect on the industry. It’s affected both demands for dental repair. But also a need for practices to recover losses and gain market share from competitors.
So how can you improve marking for dental practices if you don’t know where to start? Well, let’s take a closer look at some ways you can improve your marketing strategy.
Know Buyer Persona When Marketing for Dental Practices
The best marketing strategies for dental practices use buyer personas. A buyer persona is a constructed representation of your perfect client or customer. It helps you understand who they are and why they choose to buy from you rather than another provider.
Every person has different needs when visiting a dentist, despite the same root cause. One patient may be looking for a temporary fix for a broken tooth crown. Another might want something more complex like a full mouth reconstruction.
Know Your Marketing Goals
Understanding your own business and its requirements are vital to a successful campaign. Dental implant marketing for new patients can look very different. Are you trying to gain new clients or keep existing ones?
Suppose you’re looking to keep existing clients. It’s often a good idea to start local Facebook groups.
Even better, make yourself known on platforms such as Google My Business. These platforms allow you to showcase your business while supporting engagement with customers.
Suggestions for Increasing Leads
Suppose you’re targeting new patients. Then there are many other options available. These include social media advertising, email campaigns, and search engine optimization.
SEO allows businesses to appear higher up in search results. In turn, this makes it easier for people searching online to find your practice.
Once you’ve got a collection of potential customers, then it’s time to consider offering discounts to loyal customers. This classic method can help build brand loyalty and encourage repeat visits.
Look at Marketing Trends
Marketing trends for dental practices are often localized. For example, suppose you are trying to get new patients into the business. The best dental marketing ideas for new patients often focus on increasing awareness.
That doesn’t mean that you can’t use global data to increase awareness of your business. As we’ve discussed, the COVID-19 lockdown caused many to neglect their oral hygiene. So search trends related to dental care are higher than ever.
And, don’t neglect the meteoric rise of platforms such as TikTok. You can offer top tips on how to care for your teeth in short bursts. Use the hashtag #toothtok – You can thank us for that play on words later!
Dental Marketing in 2021 Is More Vital Than Ever
Thanks to COVID, many of us have stopped caring for our smiles. We’ve seen the knock-on effects of declining mental health that also causes tooth neglect.
So don’t hesitate to take advantage of the latest trends when marketing for dental practices. Start turning your town’s frowns upside down with our top tips!
Keep reading for more dental marketing advice!