Confused about hiring the best SEO Company for the company? I know it is really difficult to find a trustworthy SEO Consultant. Any irrational selection will just make your life difficult. Unfortunately, the Search engine optimization industry is surrounded by people that follow unethical practices.
Many SEO’s do low quality work. Grey hat tricks and assembly line SEO methodology does not work anymore in 2020. If you give an offer to someone non-competitive then obviously they will do activities which are not right for your site and you will face the consequences.
They still follow the methodologies which have been not used for more than 12 years now. If you hire someone non-competitive then obviously they will do activities which are not right for your site and you will face the consequences.
How Hiring a Cheap SEO Firm can be a Problem
Who does not know about Google Penguin, an update which came in April 2012 and changed everything about SEO? It was actually an update for those Black Hat SEO’s who manipulated the rankings via mass link building. Google used to penalize websites with inferior quality backlinks before also.
They used to penalize particular websites by manually penalizing them. Link building using software used to work well and customers were actually also satisfied with quick results, but unfortunately, it was hammered by Google. I can guarantee that if you use black hat techniques for backlink building then Google will penalize the website.
Google penalty is usually resolved however an important factor is that your SEO employee should know about this. The method to confirm the penalty for your web-site is information in the search console. But I am almost certain that you will get any emails for penalty then your SEO company will hide or remove that.
You will have a problem to determine the reason behind your ranking drops or visitors drops due to this. Even if you change your SEO company, it will not be a cake-walk to come out of the penalty. Full reports are usually needed to fix the penalties quickly, however since you will not have reports, you will find things challenging.
Just 3 things to expect from a reliable Digital Marketing Company
1)Content is the Key.
Always Think Long Term. Search engine optimization is a channel that delivers results in the long term.
It is not anything like a Paid Marketing channel like Google Adwords. Google Adwords will help you generate sales opportunities in no-time by placing your ad on page one of Google. Google Pay Per Click not just offers text but also display advertisements.
The trusted technique to do SEO or most secure search engine optimization for your web site is identified as white hat SEO. It is actually a legitimate approach to do SEO. On-page SEO should be the primary focus in 2020 where content is the king and the web-site structure is the queen. Any wise search engine optimization freelancer will spend a great deal of time on on-site plans and implementation.
2)Smart Link Strategy
Back-links tend to be the backbone for ranking on high competition keywords. We need to forget about backlinks creating practices of early 2020 and focus far more for the public relation and marketing element to generate backlinks for the site.
There is no harm in asking what backlink building ways and methodologies are used by your SEO provider. Back-Links reports in a spreadsheet file format should be looked at every calendar month. Just 2 very good backlinks with website traffic are better in SEO than 100 low-quality backlinks, which means quality makes a difference in Search engine optimization.
I express this because obtaining a very good link calls for a lot of communication with all the webmasters and may require a great deal of time (possibly 4-8 a long time) to acquire even one website link for the site that carries a lot more important than 100’s of low-quality backlinks.
3) Genuine Reporting
Transparency in reports is what you should ask from your current SEO Company. Ask for an on-page SEO and off-site SEO reports plan before starting any SEO project. on-site SEO should be recorded in a report by your SEO freelancer|It would be good to have records in Google docs about on-site adjustments.
I prefer Google docs thanks to the real-time tracking benefit. Without reports, you will not be able to evaluate the effectiveness of any SEO campaign. The link building sheet should be shared by your SEO expert with information of all backlinks developed. By any chance, if you need to review the particular live backlinks, the record will be very helpful.
The most essential factor to check about an SEO freelancer is the final results that they have delivered or meet with their present customers. I feel very sorry about people who decide to work with SEO Company depending on just the pricing. Hiring an SEO expert can be essential because the success of your company is actually reliant on how they perform. They should be hired the same way you hire any Sr Exec in the firm.