Mobile proliferation around the globe is more than before. Mobile has become one of the necessities of life. In the global market, we come across many mobile apps.
Some of them are very popular among people, while some are used for only a short span. If you are an app developer and want to reach global markets, then you should go for app localization services.
The advantage of mobile app localization is that people that speak multiple languages can use it without any hassle. In this era of digitalization, we hardly find anyone without a smartphone and mobile app.
The use of mobile apps has become a lifestyle. People used them for checking emails, messages, watching videos, and playing mobile games.
Different Types of Mobile Apps
There are different types of mobile apps available in the market. Some of them are available on Google Play, Amazon, and Apple Store. You can download them without any cost.
On the contrary, some apps are already built-in mobiles. Some apps are patient and many global companies use them for different reasons. Let’s have a look at the different types of mobile apps available in the market.
Lifestyle Apps: There are many apps available in the market that have become an important part of the modern lifestyle of people.
They are fitness, food, and travel apps. For example, trip advisor, Uber, and Spotify. Here are some of the most popular types of mobile apps available in the market.
Travel Navigation Apps
Traveling anywhere in the world is no problem at all. If you are in a foreign country and unable to find the right direction, then you should download the travel navigation app.
It can direct you to the required destination. The best example of navigation apps is Waze and google apps.
Productivity Mobile Apps
Productivity mobile apps hold great importance in the global business world. Many companies used them to monitor the work of their employees.
Moreover, they check the progress of the projects. Some companies also use attendance apps to monitor the punctuality of their employees.
The important productivity apps used by the companies are google sheets, Google Docs, Evernote, and Wunderlist.
Social Media Mobile Apps
The important social media mobile apps that are very popular in the digital world are Facebook, Snapchat, Pinterest, and Instagram.
Information/News Outlet Mobile Apps
In the fast-paced world, people like to access information on their mobiles. From cell phones, people can easily navigate and access information. Some of these apps include Feedly, Buzzfeed, LinkedIn, Pulse, Flipboard, and Reddit.
Utility Mobile Apps
Utility mobile apps are usually built-in portable communication devices like reminders, calendars, flashlights, weather, and calculators. People used them for a short period.
Entertainment and Game Mobile Apps
Mobile game apps are a great source of entertainment for people. No matter whether people are at railway stations or waiting at the airport. They can play games on the mobile to spend their waiting time.
Mobile game apps are generating great revenue in the gaming industry. Moreover, many groups also hold mobile game tournaments globally.
Many game developers that want to release their games in the global market take assistance from economical game localization services so that they can make their game accessible to avid players no matter where they live.
Many of these apps are localized according to the requirements of the people. Some Apps that are famous in non-English speaking countries are Sina Weibo, Renren, and WeChat in China.
In social media, QQ and QZone are getting popular in China. The line is used in Japan. People of South Korea used KakaoTalk. The largest social network site used in Europe is Vkontakte VK
Advantages of Mobile App Localization Services
Are you using an app in your company? Many global companies are using apps to enhance the efficiency and productivity of work.
If your company has developed or purchased an app and it is getting popular among people, then you must go for app localization services.
This is because if you have an app only in one language, then you will be unable to reach potential app users that speak different languages. You will be surprised to know that the majority of internet users don’t live in the States.
The mobile proliferation is more in the Asia Pacific region. Therefore, mobile usage is increasing from South America to Northern Africa.
If you want to expand your business then you must go for mobile app localization services. It will give you many leverages. Let’s have a look at them.
Access to a Global Market
You will find endless possibilities if you want to localize your app for a specific country. Therefore, you should not go for an international mobile app localization project at once.
First, you need to select the country in which there is a demand for your product and services. Due to digitalization, you can access the entire world easily. But for this, you have to conduct comprehensive research. For example, China is a lucrative market for apps.
The annual revenue from apps generated in 2020 is $42 billion. But this is not an easy market to crack. For entering this market, you need to localize your mobile app for both iOS and Android platforms. It will help you in reaching potential customers.
Do you know that Google Play does not work in China? For this, you need to deal with 200 local android app stores. You will find the iOS app easy to localize as compared to app stores.
There you must go for Chinese app localization services. At present, China is Apple’s number one iPhone market with massive sales of $3 billion. It is totally at your discretion whether you want to tap into the China market or not. However, whatever your decision is app localization will help you reach a global market.
Boost in Sales
Do you know that Pokémon Go, the game app, has made an overwhelming sale of $35 million in just the first two weeks? They have achieved this sales target only from a few markets.
With the help of a solid mobile app localization strategy, Nintendo has become a global game because of its high number of sales. For this, the game developers study each market and make sure that numbers, icons, texts, and images are properly localized according to their target market.
Unlike the game localization services, you can go for mobile app localization services to take leverage from untapped opportunities.
Covid-19 the pandemic has hit the world badly. At one end, it has changed the way people do business. On the other hand, it has changed consumer behavior. People that love to go out shopping start to shop online.
Because of this reason, many brick-and-mortar stores have shifted their businesses to e-commerce and developed many apps to facilitate the customers.
People that are restricted at home due to lockdowns have started shopping online. The best advantage of apps is that you can use them no matter where you are.
Whether you want to order food or make a bank payment, mobile app localization services are making sure that it has a massive market in each field.
It is a false notion that you cannot sell on phones. Do you know that at present, one-third of online shoppers use mobile phones?
This change in consumer behavior is called m-commerce. Because of the pandemic, this behavior has increased tremendously in 2021 and 2022.
Wrapping Up
Mobile apps have made our life very easy. You can do all your chores with the help of mobile apps without going out.
Do you want to purchase products and services of your choice, or want to entertain yourself with your favorite games? This can all be possible with the help of mobile app localization services, as you tend to download the app which is in your native language.
