An advertising agency, also known as an advertising agency or a creative agency, is a company devoted to developing, planning, and executing advertising and at times other types of media for its clients. Ad agencies may be contracted by specific companies to create advertisements and other marketing materials for them. These advertisements are created in a format that is suitable for the target audience to whom they will be distributed. However, there are a number of different types of agencies that fall under this classification.
The most well-known type of advertising agency is one that specializes in launching new products and services. For example, the Center for Creative Excellence in New York is an agency that helps launch a range of television, radio, and Internet ads. Under this banner, you will find a number of agencies such as The Sterling Project, Wachovia, and Pantene. Another firm that offers advertising agencies services in the area is the Brand Connect in New York, which work with clients in the fashion, food, and home industries. The company also serves as a clearing house for advertisers looking to have their new campaigns approved.
An advertising agency can also be a part of a larger media buying company. These larger companies hire various individuals and teams, such as graphic designers, copywriters, and production staff, to create and market a new product or service. This may include creating commercials, web pages, and magazine advertisements. In essence, a large agency can act as a general partner for a number of smaller clients who wish to develop a particular product or creative agency.
The third type of agency is the communications agency. This encompasses both design and sales aspects of an advertising campaign. A communications agency may work in conjunction with other agencies, or it may work on its own. Some communications agencies have a number of departments that work together to produce ads and other marketing materials. Other agencies focus solely on sales, while still others may have a variety of creative departments involved in the creation of their clients’ ads.
The fourth category of agency is the direct marketing agency. These agencies are known for their ability to bring together clients and creative teams to create television, radio, and print ads. Though they have no advertising budget, they do have strong relationships with media outlets that may be able to help a campaign to get airtime. In many ways, a direct marketing agency acts as a gatekeeper between a client and media outlets. It requires thorough knowledge of the marketplace in order to determine what kinds of ads are most likely to draw attention and increase sales.
The fifth type of agency is the strategic marketing agency. These agencies specialize in working on advertising campaigns that have a broad range of objectives. They use a variety of different tactics, including viral marketing campaigns, traditional media, and Internet marketing strategies. Most of these agencies have a number of different projects going on at once, making it easy for clients to get a range of projects done at a time.
The final category of advertising agency is the experiential marketing agency. These agencies focus on putting together short-term projects, such as corporate video campaigns, rather than having a long-term plan. Instead, they are more interested in using creative techniques and media to drive a desired response from the audience. These agencies can take an idea and give it a unique spin, which will make the ad campaign stand out from the crowd. Many businesses prefer to work with this kind of agency because it lets them put their own personality on an ad campaign.
No matter which category you fall into, there is likely an agency out there to help you. These agencies are all over the map when it comes to how they work, so it’s difficult to identify which of them you should use for your advertising campaigns. Before hiring a company to handle your advertising campaigns, you should spend some time talking to potential agencies to see what they have done in the past, as well as what their approach would be if you asked them to create a new campaign. Then you can hire the one that you like best and get a clean, fast ad campaign up and running. With so many great options out there, it’s not difficult to find the right advertising agency to help you get your message out.