Aspiring business owners have been turning to the virtual marketplace these days due to the worldwide pandemic. Amazon, one of the world’s e-commerce giants, paves the way for aspirants to fulfill their goals and dreams.

One of which is to have a store on Amazon that reaches a lot of customers, therefore, providing them with a sustainable income. However, with the changes in the algorithm, would it be wise for these business owners to hire a consultant in Amazon SEO services?

What is Amazon SEO?

In the virtual world, search engine optimization or popularly known as SEO, helps Amazon sellers increase their sales through the quality of their listings. Others may find it ridiculous to still optimize their seller page on Amazon since it’s already a highly regarded e-commerce platform. Moreover, some connect the idea of SEO to Google.

It’s worth noting that Amazon’s A9 algorithm outshines Google, especially in conducting product searches. A while back, Feedvisor conducted a survey that said around 66% of shoppers begin their search for products on Amazon rather than Google, Bing, or other search engines.

The A9 algorithm

The A9 algorithm stems from a subsidiary company owned by Amazon. It is responsible for pairing a customer to the most relevant product they are looking for within the entire catalog of Amazon.

The algorithm is one of the most vital elements in Amazon as it energizes the fundamental metric, which is revenue per click. Enhancing product listings helps improve the results that customers see on their results. Hence, this leads to more opportunities for landing a sale and converting it to revenue.

What are Amazon SEO services?

Amazon SEO services are a list of services that various digital marketing agencies offer in order to help sellers improve their reach through search results. Their services vary depending on their expertise and experience.

Keyword research

Finding the right keywords helps your product listings rank higher in search results. Working with an expert will help you implement those keywords in your product titles, listings, and images.

This step is crucial, especially if you want to catapult your reach into higher rankings. As you see, most internet users just stay on the first page of the search results. Meaning, if your product listings fail to appear on the first page, then chances are people are not seeing your listings.

Now, what do you get when you have the right keywords?

• Reach more customers
• More conversions
• Rank higher on search results

Listing optimization

Listing optimization means you are tweaking your listings to increase their visibility, get more traffic, and improve your conversion rate, which will increase your sales. One way to properly execute this is to create a strategy that will increase your web presence.

Elements that you need to consider for listing optimization:

• Product title
• Product description
• Images
• Positive reviews
• Readability
• Unique features
• Benefits that people will enjoy.

Image optimization

When you get into online selling, you need images to show what you sell accurately. Customers rely heavily on what they see and read from your listings. When you use photos that do not depict the item accurately, you may potentially lose a customer.

Hence, one of the vital things about consulting Amazon SEO services is asking them about the best practices to apply when putting images on your listings.

Tips for optimizing your images on Amazon:

1. Your primary image must be shot using a white background.
2. Make sure you only show the product mentioned in your listing.
3. Take close-up photos so customers can zoom in and out.
4. Upload images that are at least 1000 pixels.
5. Use square-size images.
6. Show customers how the product fits their lifestyle.
7. Refrain from adding filters or heavily editing the image.
8. Use real photos, don’t manipulate the image to fit in the listing.

Benefits of Amazon SEO

The internet continues to amaze people with the different things that you do with it. Just like that, people create their own businesses through the internet. However, with the increase in the number of online sellers, how does one become better at it?

Sellers reach more people

When you start implementing SEO on your Amazon listings, you will soon notice that your listings reach more people. People use search engines for a lot of things. Some use it to canvas the materials or tools that they need for school or for work.

When people set their minds on purchasing products, they don’t search on Google. They go directly to Amazon and conduct the search there. So, optimizing your listings yields great results.

Builds brand awareness

Growing a business entails different kinds of effort and elements. One of those vital elements includes building your brand awareness. Business owners start by conceptualizing how the brand will look or seem. Yet, one of the concerns they have is how long will it take before it gives the result that they want.

Amazon SEO aids every seller in increasing its brand awareness. When customers look for products they want to buy, they become familiar with your product, listing, and shop. Surely, when they see how your listings are filled with details and are structured, they will want to buy your products. Hence, you land a sale and even earn a profit.

Cost-efficient

Investing in Amazon SEO services is a cost-efficient strategy since it focuses on the people who interact with your products and listings. You don’t waste your resources when you see different people inquiring about the products you sell. Investing in SEO means you invest in the traffic that shows interest in your business.

Get Amazon SEO services now

Amazon SEO continues to grow and aid sellers to reach more customers. Investing in Amazon SEO services will assist you in reaching your goals and help your business thrive. Maximize the potential of your online business. Improve your listings, choose the right images, and start now!

If you’re looking for an Amazon SEO services provider, contact Seller Interactive today!