Digital marketing: here are the tools to build a successful strategy
Digital marketing today offers a host of tools from which it can be very difficult to choose. To orient yourself among the many tools available you need to define the role you have within your strategy. And then measure its impact. Here are the key questions to ask yourself: – What is the main strategic goal of your site? – If you had to choose a single metric to understand your business trend, which one would you choose? – What metrics will you show how you act on the first priorities of your business? –
Distinguish “nice to know” factors from “I need to know”. – Identify the main threat to your business. Are you comparing yourself? Imagine having a big budget for digital activities. How do you distribute it? In which activity would you invest the most?
If you do not measure, you cannot check
Today, data is just as important as ever, and never dislike today is at hand. But we often focus on unnecessary metrics. So such metrics make the data analysis process difficult and not very relevant. Also, what matters is not the data itself, but our ability to read and interpret them, given our purpose.
Put the user at the center of your marketing efforts
The big challenge of digital marketing is the cultural change that marketers require. Today, the focus of the marketing plan is the person and not the brand. Knowing how to meet your needs at the top of the pipes is the real challenge. This way, you can provide valuable content at every stage of the buyer’s journey, build a relationship, contribute to building the value of your brand.
Active users of social networks today are more than 3 billion worldwide and of these 9 out of 10 access via mobile devices. We dedicate social media for about 2 hours every day. Needless to say, everything else to understand the role they play in our lives, especially those of Zuckerberg. Despite the predominant role of Facebook, Instagram, Snapchat, there is another world. And we need to be aware that the user navigates from social to society in a fluid way.
Therefore, there is no single model applicable to all companies. Everyone needs to build their digital marketing strategy according to their needs, their objectives, and taking into account the specific risks that may arise from daily challenges.