Online shopping is huge and this means that any brand that wants to be taken seriously has to have a website. It does not matter what product or service you are selling; you need to ensure that customers can find you on Google. This is something that is not as easy as it sounds.
Indeed, this is why more businesses are investing in search engine optimisation training. They want to get their team up to speed on everything SEO so that their site is visible online and attracting the right customers. But, if you are new to this world of SEO, you may not be sure what type of training to go for. Namely, you are going to come across general SEO training courses, as well as custom SEO training. What is going to be the best for your team? Let’s break it down and find out.
General SEO Training
First of all, let’s start with general SEO training. What we mean is, training that is going to cover all of the foundations of SEO rather than anything specific. This approach is often selected by businesses that are new to this type of training and what to give their staff an overview of the basics. Is this a good thing to do? Yes, it can be if you are training a team from the beginning. You can provide them with the basic knowledge they are going to need to tackle search engine optimisation for your brand.
With general SEO training, you can know that all bases are covered. But, the downside is that you are only going to cover all the topics in a basic way. This might not be something that your business needs. Unless you are able to afford a lot of time and money into constant SEO training, this is not going to be the best route for every business. Instead, you should look for bespoke training for your team. Will go into more details about this below. But, you are essentially going to have training adapted to your needs so that you can cover the topics that will benefit your business moving forward.
Custom SEO Training
Next, let’s move on to custom SEO training. This is usually offered by experts that are able to teach you about search engine optimisation and as we have mentioned, you are going to a personalised experience. You do not have to waste your time covering old ground if your staff already have a knowledge of SEO. You can just cover the topics you want to. This means you are guaranteed to cover the areas that require work.
When it comes to SEO, there is just so much to learn. Quite simply, you do not have the time to teach your team everything. It is just not possible when they have a job to do. However, we are not saying to give up on SEO. Indeed, you already know how important it is for your website. But, what we are saying is that you have to prioritise elements of SEO that are going to benefit your business. This is where custom SEO training comes in. With this approach, you can have SEO training tailored to your business. You can cut out all of the information that is not relevant or going to help your brand and focus on the elements that your team needs to know. It is an efficient use of your time.
Think About What Your Business Needs
In order to make the right decision when it comes to SEO training, you need to think about what your business needs. Does your team need to start from the beginning and cover the basics of SEO? Do they need a more specialised approach from an expert and to go into some topics in more detail?
Every business is going to be different. You may have had your in-house SEO team for years. Alternatively, you might just have hired employees to create this team. Thankfully, you have options you can explore. Often, companies will opt for custom SEO training since it is going to target the areas the team need education in. It is also an efficient way to train staff and keep them interested. Let’s not forget that training has to remain relevant in order to keep employees engaged. Custom training sessions keep things to the point. There is a risk with general SEO training that employees will tune out and not take advantage of this learning opportunity.