Links are significant for SEO. no wonder why link-building has a significant role in every SEO expert’s regimen. Honestly, link building should be a part of your growth strategy because it helps you attract new audiences for your brand by generating more traffic. A word of caution; beware of the bad practices. They may be tempting, but they may hurt your rankings in the future.
Let us walk you through some essential steps of successful link building. It is a strategy that will not only get you proper links but also the right audience for your website.
Get to Know Your Audience
Of course, every marketer wants to attract more visitors to their website, you have similar goals. To achieve this, you need to know two things:
- Who is your audience right now?
- What your ideal audience looks like?
The answers will help you keep and expand your current audience along with reaching new audiences interested in buying what you have to offer. So to initiate your link building, you must first indulge in some research to know your audience. Understand them better, determine your desired audience, and build an impactful SEO empire.
Make a list of sites appealing to your Audience
Now that you know your desired audience, it is time to create a list of websites to help you to reach out to them. A bit of research to find out the names of the websites appealing to your audience. The links to the websites can help you reach those people that might be interested in your website too, but you are not aware of it.
Note: You are not looking for the links from any website. A spam website’s link is redundant as it will not bring you a desired audience. Adding a spam link can hurt your current rankings, so beware of those sites.
Create great content
What would your audience do the moment they visit your website? Before they go haywire, offer them some substantial content to read. An informative article will give allow them to know the brand before they make a call to purchase anything. So, we come to the most important point of creating great content.
What is great content – a piece of content, which is keyword-rich, informative, and of high quality. We know it is easier said than done, but you need to nail it here. Write content to inform your audience and suggest those solutions to their problems. Do not just hop on to sell your products and services. Quality content goes a long way in creating a long-lasting relationship with your audience.
Match content to the website
Once the desired content is ready, it is time to check the list of websites created during the second step. See which website would be likely to use your content. You may be head over heels to share everything that you have written, but let us tell you that your audience is not free to read five blogs at a time and decide the best of them.
You must choose your website wisely and try to find those websites fitting the specific topic of your blogpost or page. If your content fits their website, the websites will be more than happy to share your content on their website. The result – you get some authoritative links to your website.
Once you have decided on the names of the websites, it is time to reach out to them. Of course, email is a great way to connect professionally, but today social media platforms like Twitter and LinkedIn offer a great way to connect with people and brands. To increase your chances of getting the backlink, understand the website and the audience they cater to. Never indulge in automated emails or direct messages. Be as humble as possible, tell them about the content you have created, and request them to place a link to your content.
Utilize the power of social media
Reaching out to authoritative websites to get backlinks is one option. Another way is to reach out to new audiences through social media. Share your content through Twitter, LinkedIn, etc. Perhaps a personal tweet to specific people may get more likes for your article.
Besides, Facebook is also a reliable medium to share your content. The platform offers ways to promote your content for more exposure. When people like and discuss your content, you receive some more backlinks.
A successful link building aims to bring and fresh and aspiring audience to your website. As a result, you get higher ranks on Google. As far as you aim to reach out to other sites and bring a genuine audience through the link-building process, you are on the right way. For more information, talk to the SEO experts at our link-building company. We offer the most reliable SEO link-building services in town.
Jamie Barton is the author of this article. To Know more information about SEO link building services please visit the website.