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How To Build Your Personal Brand On Instagram

Have you ever wondered how people with huge followers on Instagram were able to amass such a large audience? It turns out, there’s no magic trick – it all comes down to building a personal brand. In this post, we’ll teach you how to do just that. We’ll cover everything from creating an effective bio and selecting the right hashtags to use Stories and IGTV to maximum effect. By following these tips, you too can grow your Instagram followers and make the most of this important social media platform. But first, get to know more about Personal Branding and how did it start. 

What is Personal Branding?

Personal branding is the process of creating a persona that can be used to promote yourself and your business.

The term was coined by American marketing expert Jeannie Finke in her book “Personal Branding” (2001) and is now widely used in business and marketing professions.

The idea behind personal branding is simple: people want to do business with people they know, like and trust. The more people know about you, the easier it is for them to trust you. The more trustworthy you are, the more likely they will be to buy from you and recommend you.

Personal branding is not just about promoting yourself. It’s also about understanding what makes you unique so that others want to do business with you too!

Why It’s Important To Build Your Personal Brand on Instagram

In today’s social media-driven world, personal branding is more important than ever. This is true, especially if own a business like an online dress store or a beauty and cosmetics store. Your personal brand is what sets you apart from the masses – it’s what makes you stand out and be memorable. With over one billion active users, Instagram is one of the best platforms to showcase your unique personality and build a strong personal brand.

Here are just a few reasons why building your personal brand on Instagram is so important:

  1. It allows you to build trust and credibility with your audience.
  2. People are more likely to engage with and buy from brands that they know, like, and trust.
  3. A strong personal brand can help you attract new opportunities, both professionally and personally.
  4. It can make you more ‘findable’ online, which is especially important if you’re looking to build a personal or professional brand.
  5. A strong personal brand can help you stand out in a competitive marketplace.

Now that we’ve covered the importance of personal branding on Instagram, let’s take a look at how you can actually go about building your own personal brand on this social media platform. 

Tips For Building Your Personal Brand On Instagram

Building your brand on Instagram starts with creating an effective profile. Here are a few key things to keep in mind:

1. Start with a strong bio.

Your Instagram bio is one of the first things people will see when they visit your profile, so it’s important to make sure it’s well-written and engaging. Here are a few tips for creating an effective bio:

– Keep it short and to the point.

– Use keywords that describe your personal brand.

– Use emojis and line breaks to add visual interest.

– Include a call-to-action in your bio, such as a link to your website or blog.

2. Use hashtags strategically.

Hashtags are a great way to help people find your content on Instagram, so it’s important to use them wisely. When selecting hashtags for your posts, make sure they’re relevant to the image or video you’re sharing and that they accurately reflect your personal brand. You should also mix up the hashtags you use – using the same ones over and over again will make you look spammy.

How To Select Hashtags For Your Personal Brand

There are a few things to keep in mind when selecting hashtags for your personal brand:

Relevancy is key. The hashtags you use should be relevant to the image or video you’re sharing.

Avoid using too many hashtags. Using a bunch of unrelated hashtags will make you look spammy and will turn people off from engaging with your content.

Use a mix of popular and niche hashtags. Popular hashtags will help you reach a wider audience, while niche hashtags will help you connect with people who are interested in specific topics.

Use branded hashtags. If you have a business or website, be sure to include branded hashtags in your posts. This is a great way to promote your brand and get people to visit your website.

3. Post high-quality content.

If you want people to take you seriously as a personal brand, it’s important to share high-quality content on Instagram. This means using beautiful, well-composed images and videos and sharing interesting, original content that will resonate with your audience. It’s also important to be consistent with the quality of your posts – if you start off strong but then let your content quality dip, people will lose interest in following you.

4. Take advantage of Instagram Stories and IGTV.

Instagram Stories and IGTV are great tools for building your personal brand on Instagram. Stories allow you to share quick snippets of your day-to-day life, giving people a behind-the-scenes look at what you’re up to. IGTV, on the other hand, allows you to share longer-form videos with your followers. Both of these features are great for humanizing your personal brand and showing people that there’s a real person behind it.

Here are some Instagram Stories and IGTV ideas for you:

  •  Share a sneak peek of a new project you’re working on.
  • Give a tour of your workspace or office.
  • Share an interview with someone interesting.
  • Offer tips and advice related to your area of expertise.
  • Share behind-the-scenes footage from an event or conference you attended.

5. Engage with other users.

If you want to build a strong personal brand on Instagram, you need to engage with other users on the platform. This means liking and commenting on other peoples’ posts, following people who share similar interests to you, and participating in conversations within the Instagram community. The more you engage with others, the more likely they are to take notice of you and your personal brand.

Vital Rules to Keep in Mind When Building Your Personal Brand

The process of building a personal brand is not just about self-promotion. It’s about finding your unique voice, your authentic message, and how to communicate it in a way that is meaningful and engaging.

In order to build a successful personal brand, you need to understand that it’s not just about what you do — it’s also about what you believe in, who you are and how you connect with others. Read on to find out the vital rules that you need to follow when building your brand.

  • Clarity
    If you want to build a strong, consistent image in the minds of others, then being crystal clear about who you are and what you stand for will help you achieve that goal. In fact, if you struggle with clarity in building your personal brand, you can try to ask someone else for their opinion about the brand that you’ve already established.
  • Your story matters
    Some personal branding consultants often hesitate to share their personal stories. They worry that their story might not be interesting enough to share or that it will make them look bad. But the truth is, your story is your most valuable asset when it comes to brand building. It’s what makes you unique and memorable — and what makes your customers want to engage with you. Your story isn’t just about where you’re from or what your life used to be like; it’s about how you overcame obstacles and turned obstacles into opportunities. It’s about the lessons you’ve learned along the way and how those lessons have shaped who you are today.
  • There’s always a downside
    In building an online brand, it’s easy to lose sight of the fact that there are some downsides that accompany it. It may be a time commitment, money, failure, and other possible downsides. It is important to be aware of it so you can prepare how to work ahead of these downsides.
  • Put your heart into your profession
    Being a personal branding consultant, you have to be able to build relationships with the people you work with. This is why putting your heart into your profession is a vital rule when it comes to building your personal branding. When you’re putting your heart into what you do, then it will show in your work. You’ll see that when you’re working with someone who’s putting their heart into their work, they tend to give it all they’ve got. It’s a great feeling when you see someone doing that for themselves and for others.
  • Leave your legacy
    Your personal brand is not just about how you present yourself on your website or social media platforms. It’s about everything you do, from the clothes you wear to the food you eat and the books you read. All of these things add up to create your overall image in the minds of others. But how do you make sure that this image is a positive one? How do you make sure that your personal brand is something that inspires confidence in others?


Building a personal brand on Instagram takes time and effort, but it’s definitely worth it. By following the tips above and including the vital rules in your system, you can start to establish yourself as a credible authority in your industry and attract new opportunities. 

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