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Key Features of Magento eCommerce Development Platform

Using Magento Open Source or Magento Commerce can be a huge benefit to your business. By creating an e-commerce presence that provides your customers with the ability to purchase products and services online quickly and securely, as well as giving you multiple management tools to increase profits, track inventory, and manage customers more efficiently than ever before.

It’s also highly customizable so you can tailor it to meet the unique needs of your business. To learn more about how Magento development can benefit your business, read on to find out about some of its key features.

What is Magento?

Magento is an open-source e-commerce platform developed by Varien Inc. It is written in PHP, based on Zend Framework and MySQL database. And it can be used as both a hosted or self-hosted solution. There are two editions available to choose from – Community Edition (completely free) and Enterprise Edition (paid).

Top Features of Magento eCommerce Development Platform

Here you can find out below best features of magento eCommerce development for your business.

Open Source Framework

Since its inception, Magento has been developed as an open-source product. This means that users are free to use it for commercial or non-commercial reasons and don’t have to pay license fees.

The main advantage of using a free open source e-commerce platform like Magento is that you can modify and update any part of it, unlike with products from other providers that come with closed systems and fixed pricing and best magento eCommerce development platform.

Advanced SEO

SEO is an important part of any website’s success and longevity, especially in today’s competitive environment. Integrating SEO directly into your store design and workflow makes it easier to keep track of all your SEO elements.

E-commerce websites can benefit from several core SEO features provided by Magento including easy setup and maintenance, complete management control over products, categories, navigation, and other SEO elements.

User-Friendly Frontend Interface

Magento enables both individuals and developers to get their websites up and running quickly without needing to be a coding expert.

Whether you want to build a standard website, build an e-commerce site, or even integrate your online store with third-party tools, Magento’s user-friendly frontend interface gives users unparalleled control over their online stores. In fact, if you know how to use Microsoft Word and Outlook email then you can run your own website in just days.

Database Management

Magento is an advanced eCommerce platform, and it’s extremely robust. The purpose of a database management system is to store data in an organized fashion so that you can retrieve it later when needed.

Magento boasts a number of features that make it easier for developers to create powerful extensions and integrate with third-party applications, but one feature, in particular, makes it especially helpful for companies dealing with large amounts of data: namely, its table management system.

No Learning Curve Required

One advantage that Magento has over other platforms is how easy it is to learn. With no coding, you’ll be able to manage all aspects of your website from SEO to marketing with ease. The goal behind Magento was to give online merchants complete control and flexibility with a simple-to-use interface and admin panel. You’ll find it’s one of the most intuitive e-commerce platforms out there. If you are planning to hire a Magento developer then make sure a coder should have the ability to keep updated with the latest trends and technologies.

Multi-platform integration

You can integrate Magento with multiple applications to manage your inventory, track shipping and gain insight into sales performance. The extension options available are vast, including eBay, Amazon, and Facebook.

If you’re not using one of these platforms, don’t worry—Magento also has a plug-in marketplace that allows developers to create custom extensions to meet specific needs. If you do use one of their supported platforms, you’ll have plenty of integrations at your disposal.

These are the key features of the Magento platform. Furthermore, let’s discuss have insight that why you should choose Magento for your next project. If you are planning to hire a Magento developer, then here we have listed some of the important reasons why you should consider a Magento developer for your project.

Reasons why you should opt for Magento for your platform

  • Supports Cloud Infrastructure

Cloud hosting is one of Magento’s best features. It allows you to use either cloud hosting or a single server, depending on your needs. The flexible architecture can adapt to both public and private clouds and makes it easy for your IT team to work with developers in different time zones around the world.

An adaptable and scalable platform makes it easy for you to add capabilities, manage databases, scale CPU or RAM and add storage when you need it – all without affecting your customers.

  • Manage Efficient Operations

With Magento, you can handle all aspects of your business easily and efficiently. You can offer customers a wide range of products and services while providing online buyers with fast delivery, high-quality customer service, and great experiences.

With its easy-to-use interface, you can manage all aspects of your online store, as well as monitor and take action on orders quickly—even if you’re new to eCommerce.

  • High Security

It has been designed from day one with security in mind. Both client and server-side components have received lots of attention, ensuring merchants can do business without worrying about security breaches.

With a large community contributing to improving features every day, Magento is also continuously keeping up with new best practices in e-commerce security as they emerge. The platform’s flexibility also allows developers to easily integrate with other systems or third-party extensions for added protection.

  • High performance

Performance is always very important for eCommerce software and it should be fast, smooth, and efficient. If it’s not at that level then your website will face some serious problems in the future like slow loading times and bugs.

And if you want to make sure your site performs efficiently you have to choose a platform that can deliver such a performance. Magento provides top-notch speed as well as security to its users. The site loads very quickly with great ease making every user happy with it.

  • High Scalability

Magento has a large community and is available in multiple languages. As such, it provides great scalability to ensure that your site works across different versions and systems. It also provides support for high traffic and large volumes of data – making it perfect for user-driven online stores.

  • Third-Party Integrations

Integrate your online store with popular marketing tools such as Facebook, Twitter, Instagram, Google+, Pinterest, and more. These integrations will provide the functionality to these third-party services from within your Magento administration area so you don’t have to log in to those other sites in order to manage campaigns.

  • Mobility Responsive

Magento is fully mobile responsive, meaning that your store will look and function perfectly on any type of mobile device. You won’t need to spend a penny on developing a special mobile app or redesigning your store just for mobile users.

  • SEO-friendliness

Search engine optimization (SEO) is an essential part of website development, and Magento’s developers take it seriously. The platform offers a wide range of SEO features and modules to help you improve your site’s rankings in search engines.


Though there are many e-commerce platforms available, Magento has a lot to offer. It is an open-source, flexible, and feature-rich e-commerce platform that can be used for small or large businesses. But it is important to make the right decision by evaluating the features and your business needs as per your requirements.


Marie Weaver is a Tech Consultant at a well established IT company in web and mobile app development services firm.

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