Is it really possible to be website and SEO services? Is it an improved country or process?
I checked the 14-year-old Webster’s Dictionary. The definition of “improvement” reads: “maximizing benefit; website and SEO services; obtaining the most efficient or optimal use.” My previous SEO services resource did not provide a definition of the name “optimization”.
So, I searched for it in an online dictionary, which defines “optimization” as “the act of improving, making use of the best of anything” and “the state of improvement”.
Hmm. This definition appears to imply both the process and the state
Search Engine Optimization: The Process
In the world of website and seo services, the definition has definitely changed in the last ten years. In the early days of search engine optimization, getting featured first-page position on Google or Yahoo was as easy as adding some huge tags and page titles, cleaning your hands, and walking away.
no more. Search engine optimization has become a game of cat and mouse, and the 800-pound mouse appears to be making the most of the profits.
Website owners who want to gain and maintain a prominent position in the major search engines should now embrace the idea that SEO is a process, not a case. There really isn’t any point where you can say your site is an “SEO”.
Yes, the site might be running on search engines today, but give it six months or a year, and you will likely tweak it, search for links, or do more research to find out why your site is low on rankings.
For their part, search engines argue that their effort to disrupt the proverbial Apple SEO cart is to avoid tampering with their ranking and provide the best-qualified results. It might work, and it might not.
As they say: “It is, what is.”
Why is SEO so important?
So why bother anyone? Well, whether you like it or not, the internet and search engines have become the most popular search tools for people searching for products, services, etc.
Most companies understand the importance and value of having a website, the ability to post large quantities of material without incurring the costs of printing and shipping, showing your information to potential clients who do not know their names yet, and informing potential customers of the future. Areas threw.
But the only way to “get the most out of” (see definition above) this site is to make sure that it is in the best possible position for search engine visitors to see. Which means that it must be improved.
Market research firm MarketingSherpa conducted a study of 2,000 marketers whose sites had optimized. They found that companies that used someone to improve their internal search engine saw an average of 73% increase in traffic to their sites.
Companies that outsource SEO have experienced an average increase in their traffic of 110%!
For companies that invest in efforts to get it right, search engine optimization works clearly.
How search engine optimization helps search engines
At the same time, when search engine optimization is properly done, it works well for search engines. I can’t tell you how many websites we have checked for poorly organized prospects and cannot tell a coherent story about what they’re doing. If human eyes cannot determine the head or tail of a site, you can be sure that the search engine robot will not be able to either.
Optimization is the process of making sure that a website does a good job of explaining exactly what the business does.
How to choose an SEO company
Search Engine Optimization Philosophy
This is perhaps the most important factor when deciding which company to work with to improve your online business or your brand identity.
Nobody likes to wake up with glass eyes to the unfortunate fact of being “fired from Google” for breaching or dissuading unspoken search engine rules or explicit terms of service.
Specific SEO methodology/expertise
Can your seasoned SEO company optimize static websites only included in basic HTML? A prominent SEO company will have experience working with websites in all popular programming languages and technologies, such as PHP, ASP, ASPX, HTML, Cold Fusion, Flash, etc.
Does your SEO company have experience optimizing static and dynamic websites? Can you improve your SEO business with different e-commerce packages and interfaces like Monster Commerce, Yahoo Stores, OS Commerce, Storefront.net, and Volusion?
Depth of improvement/services in stages
The basic SEO companies out there don’t actually do SEO at all, they simply offer services that manually or automatically submit your site to various search engines or directories.
Shipping companies are usually very inexpensive, as no coding, linking or content development takes place on your actual website. Typical prices range from $ 19.95 to $ 399 per month for these shipping-type services.
They can also do some optimization off-site, such as press releases, article submissions, and blog writing. Businesses in this middle-class range usually charge between $ 399 and $ 850 per month.
A split marketing firm is a company that deals with different parts of the optimization drive as separate entities.
Evaluation / reporting system
Most SEO companies shudder at the idea of training their clients to evaluate their work. An ethical SEO company does the opposite. There are four tools we recommend you use together to evaluate the work/performance of an SEO company.
1. Real-time statistics/conversion analysis software
The ability to see real-time traffic gains and conversions can be a useful window to evaluate the performance of your SEO business. Having the ability to see who comes to your site, which search engines they came from, and the keyword phrase used in a search query is an essential tool.
2. Positioning or visibility reports
Receiving ranking reports every two weeks via email about the specific keywords that you want to rank highly can be incredibly helpful.
Visibility matters too, which is the percentage of people who find you with keywords that are important to your business, in the major website and website and SEO services search engines, Google, Yahoo, AOL, and MSN.
Ensure that your business is not delayed by automatic search engine queries.
3. Alexa Rank
You can download the Alexa Toolbar now from alexa.com. If you have a new website, it likely won’t have an Alexa rating or visual data at all.
Note that if your site has an Alexa rating of “1”, that does not mean that it is the most visited site on the Internet; This likely means that you run the Yahoo! Store. In such a case, you are limiting the traffic, not your individual site. A general tool like this can give you a quick overview of traffic growth and trends. Be warned, the numbers are generic (similar to Nielsen Ratings TV) rather than absolute numbers.
4. Google PageRank
You can download Google Bar now at google.toolbar.com. Click the Options tab and check the Show Page Order scale. You’ll be able to see how Google ranks your site’s importance on a scale from 0 to 10. As the optimization company progresses its campaign, you can check back periodically to see how the number increases.
Keep in mind that it is easiest to increase the pagination at the lower ends of the range. The closer you get to the higher page ranking system, the more difficult it becomes to increase your ranking.
Due diligence: company objectives/keyword research and industry
How does the SEO company you are considering doing its primary job regarding the goals of your organization, your industry, and your company? Do they ask questions about:
Which pay-per-click engines (Adwords, Intro, MSN / Live) are currently effective? How was your site designed? Is your site dynamic or static?
What tools does your SEO company use to perform keyword research?
How about Wordtracker, WebCEO, or Keyword Elite? What about the Primary Keyword Suggestion or General Google Keyword Recommendation Tool provided by Adwords? Are they using a set of basic tools? How about a specific keyword analysis methodology? Do you have custom tools developed internally or by a third party?
The ratio of clients to account manager
Many SEO companies do not want to advertise the account/client relationship. This is the ratio that represents the number of clients each account manager deals with at any given time. The fewer clients each account manager brings, the better the service prospects and the greater the level of personal interest.
Hours of work per month
The amount of business hours per month that your SEO production department actually spends on your business is critical.