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Digital MarketingFeatured

Social Media for Small Business

Social media for small business:

Social media is an integral part of any small business success strategy. Indeed, these days, small businesses cannot afford to ignore social media.

According to some recent studies, social media can be a powerful lead generation tool:

  • 74% of online adults use social networking sites.
  • Social media can be the source of 57% of your sales funnel .
  • 81% of consumers do research online before making big purchases.
  • Three out of five SMEs/SMIs say they have acquired new customers using social media.

When you take the cost of traditional marketing into consideration and compare it to social media marketing, it becomes clear that social media marketing comes out on top. Even a small business with a low marketing budget can afford to use Facebook Ads or invest in Promoted Pins.

But even if your budget doesn’t allow for any type of marketing investment, you still benefit from using social media to grow your small business social media marketing strategy.

Additionally, social media gives you direct access to your ideal audience, both for your current and future prospects.

Finally, taking advantage of all that social media has to offer will help you stay on top of your marketing game and keep you ahead of your competition.

If you’re considering using social media for your small business, then dig into this beginner’s guide. In this post, we’ll walk you through the steps needed to successfully create a social media marketing strategy.

1. Set the scene

Before developing your actual social media strategy, it first takes a bit of prep work and defining your target audience as well as your initial goals.

By doing this, you’ll be able to predict the type of content you’ll use in your social media marketing and ensure that your efforts align with your overall business goals.

Step 1. Target your ideal audience

The concept of defining your ideal audience is not new. In fact, you probably went through the same process in the early stages of building your business.

In case you haven’t been there, now would be a good time to be really clear about your ideal client. Focus on the type of people you want to help. Why this particular group? How do you want to help them? How old are they ? Where do they live ? What problems do they have?

If you can answer these questions, you will know exactly their sex, age and difficulties. And knowing that will make it much easier to find the right kind of content to create and share on social media.

Step 2. Set your goals

Once you know the type of buyer you want to attract, it’s time to set some goals.

What do you hope to gain from your small business social media strategy? More customers? More buyers? Find opportunities for collaboration or partnership? Find an investor? Build customer loyalty and increase retention? All these answers? None of these answers ?

Although the answer is largely subjective, be aware that you may have more than one goal. These goals aren’t mutually exclusive, but keep in mind that if you’re too evasive, you won’t accomplish anything, which is why it’s important to set smart goals.

In other words, make sure your goals are:

  • Specific – avoid goals like “I want to do more social media” or “I want to earn more sales with social media”. Examine who is involved in your goal, why you want to achieve it, and what needs to be done to achieve your goal.
  • Measurable – your social media efforts must accomplish results in order to ensure that you are making progress. Your social media goals should be measured in three areas of activity: How many people have you reached with your specific activity? How many readers and customers have you engaged? How many customers have you brought to a purchase as a result of your social media activity?
  • Achievable – your social media goals should challenge you, but they shouldn’t be so impossible that they cause burnout and overwhelm you.
  • Relevant (relevant) – your social media goals should measure outcome, not activities. The goal isn’t to send 20 tweets a day if it doesn’t lead to some type of engagement, rather, the goal should be to send tweets that will increase your brand awareness.
  • Timely – setting a deadline for your social media strategy helps keep you on track and gives you a convenient timeline to track your results.

2. Choose your platform

Once you’ve defined your target audience and set a SMART goal, your next step is to choose a social media platform.

Choosing the right platform can be a daunting task, especially when you consider the huge amount of social media platforms available. More importantly, not all social media networks are ideal for all businesses.

Step 1. Refine your focal point

You might think the smartest choice would be to get active on all of them, but that’s actually the wrong way to go about it. The goal of your small business social media strategy should be growing an engaged and loyal following, and it takes time, effort, and energy.

Think about it for a moment. Is it better to have 30 loyal fans on your Instagram account who visit your website, buy your product or engage you on a regular basis or to have 1000 Twitter followers who barely interact with your content?

It’s much more effective to start small and focus on just one or two social media platforms and grow from there.

Step 2. Determining Factors of Balance

While you might opt ​​to start on Facebook because it’s the biggest and most popular social media platform, keep in mind that the size of a particular social media network isn’t the only factor. determining.

There are several other things to consider:

  • Do your potential customers spend time on a particular network?
  • Does it make sense for your type of business?
  • Does it work well for the type of content you will be sharing?

For example, a restaurant business that relies heavily on local reviews would earn more on social networks such as FourSquare and Instagram while a tech start-up would do better on Twitter. Whereas a beauty consultant would benefit more from focusing on Facebook,

Step 3. Apply the market research base

If you’re starting out with no social media presence, the best way to determine which platform to use is to do a little market research and see where your target audience is spending their time.

This is where your target audience profile plays a crucial role. While there are plenty of reports online covering social media usage based on specific demographics, it’s easy to figure out where your audience wants to engage.

Another approach would be to take a look at your competitors’ profiles and see where they are getting the most engagement, but keep in mind that you might not get the same results as them.

3. Review what and when to post?

Not only do you need to understand what to post on social, you need to do it regularly, so the audience you’re building can come to trust you and expect your posts.

Step 1. Post regularly

The most important part of a successful social media strategy is regularity. In a nutshell, that means appearing and interacting with your followers every day.

Once you establish a routine, you will see increased traffic and a better relationship with them.

Step 2. Offer value

After setting expectations with regular posts, the second most important part of a successful social media strategy is creating value. It’s really simple — the more value you deliver, the faster you’ll grow your presence.

The best way to provide value to your followers is to build a content bank full of ideas that your audience will love. This could include the following actions:

  • blog posts
  • Infographics
  • pictures and photos
  • humorous messages
  • quotes
  • quick tips
  • behind the scenes pictures
  • Questions
  • questions to complete
  • surveys
  • Promotional material
  • short videos

Step 3. Decide what type of content to share

Deciding what type of content you are going to share depends on the amount of time available to create it. If your time is limited, choose posts that don’t require a lot of time to create. It’s much easier to create a list of quick questions or tips than to create custom charts and complex infographics every day.

Step 4. Keep other people’s content in mind

Apart from sharing your own content, your social media content should include other relevant resources, like any type of content that relates to your industry as well as your target audience. For example, if you’re in the business of selling printer ink cartridges, your social media posts might include other computer-related tips.

The rule of thumb is to apply the 80/20 principle . Essentially, this means sharing other people’s content more often than your own. It may sound counter-intuitive, but it’s actually very effective in building your skills and establishing yourself as an authority in your niche.

Launch your social media strategy now

Creating a successful small business social media strategy can seem overwhelming when you’re starting from scratch. By following the steps and tips outlined in this article, you’ll be well on your way to creating a successful social media strategy for your business. Take your first planning steps today and work to start implementing your strategy next week. Think about it! In addition to the development of websites, Social Media Marketing Lahore can assist you in the handling and moderation of your social networks (Facebook, LinkedIn, Instagram, Twitter, Pinterest).

Talha Fakhar

2BTech is a Digital Marketing Agency Pakistan that is known for its authenticity, quality of work and dedication. We have been in business for a while now and have experienced working with different types of business. We have worked on different kinds of projects, but one thing that has been constant throughout all those projects has been our dedication and commitment towards customer satisfaction. Our customer testimonials speaks volumes about the quality of our work. We have worked with different kinds of businesses and helped them reach there potential.

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