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Digital Marketing

The Secret to Apps Success

It is understood that the mobile app industry is still in its infancy, but it already has some heavy hitters with impressive and creative portfolios. These popular companies are united in purpose by a relentless emphasis on innovation. And a sense of infectious excitement about the possibilities of mobile technology. All of these businesses are also immensely focused on the customer. Sure, technical ability is important, but you can only succeed if you apply that ability to meet the needs of the customer. Apps SuccessApp Marketing Company

How can you distinguish your mobile apps from the crowd?

Let’s take a look at each strategy individually.

Pay Attention to the User Experience

WillowTree has created over 330 apps since 2007, including mobile solutions for major brands such as Johnson & Johnson, AOL, and Time Warner. Customers, according to the company, seek WillowTree’s innovative problem-solving approach.

“Clients hire us when they want something different,” says CEO Tobias Dengel, whether it’s figuring out how an app can place an order while it’s offline. Like Gexpro QuickPix, or designing a way for fans to get a unique perspective on a game, like the New York City Football Club app.

According to Dengel, the company’s approach to app development is based on the idea that “user experience is everything.” The value of software is driven by how good the user experience is, not how many features it has. he says, emphasizing that UX is especially important in mobile applications. Because “you have so much less screen real estate and slower connectivity. So great design and execution make incredible differences in terms of user experience.”

Dengel believes that close collaboration among designers, developers, and the QA team is essential for creating compelling UX and successful apps. A strong analytics team is also critical in assisting both developers and clients in understanding usage and improving UX.

Maintain the Simplicity of Your Mobile App

Y Media Labs, adeptly founded in 2009, has developed over 150 apps, including the PayPal digital wallet. Its Intro to Letters, an educational app based on Montessori principles, was featured in Apple advertising. And prompted Steve Jobs to send a congratulatory email. Its Nom Nom Paleo app, which features recipes for Paleo diets, received a Webby Award.

The firm’s internal mantra is actually “yield to nothing,” referring to a strategy of constantly pushing the boundaries with each new product. Klub by Staples, an app designed by Y Media to push the boundaries of how retailers use mobile for e-commerce, is an example of this. The app provides users with a simple and easy way to access wholesale bulk deals with no shipping charges.

The approach taken by Y Media is to build an app with an understanding of how it will function in the real world.

“Apps aren’t websites, and they require a laser focus to succeed,” says Robbie Abed, Director of Strategy. As a result, each new project is approached by the company’s strategy, design, and development teams.

By focusing on two core use cases around which each app is built.

Agile Methodologies Should Be Used For Frequent Releases

Since its inception in 2004, QBurst has created 250 mobile apps intending to become “the world’s best” custom web and mobile app development firm. Since then, the company has pursued that goal with projects for major clients such as National Geographic, Peugeot, and Dell.

With agile software development methodologies such as scrum and best practices such as continuous integration, unit testing, and frequent releases. The QBurst team remains responsive to the needs of such clients.

“We use an iterative and incremental development model, recording and incorporating client feedback at various stages throughout the project. Properly explains Niranjana Nair, director of business development. “To keep projects on track, we use web-based project management and collaboration tools like Trac and Redmine.”

QBurst’s apps cover a wide range of topics and types. The NYU SternPlay app coordinates action by users in a school community. The Weight Tracker weight loss app; the Peugeot Augmented Reality app, which helps drivers better understand and envision their driving experience. The Q8 Photo customized art creator, and the Kever project tracking app is among the most notable.

After The App Has Been Released, It Should Be Tested

DMI, founded in 2002 by a 25-year-old in a basement, now has over 1,200 employees and handles everything from app development to “big data insights” to omnichannel commerce for its clients.

Primarily its most visible projects are commensurate with the scope of this goal. Addison Lee, the main competitor to Uber in the United Kingdom Is one of its most visible apps, with$500 million of annual revenue. DMI also created O2 Priority Moments, Europe’s most successful mobile loyalty program, with over $2 billion in incremental revenue. And the Budweiser Man of the Match app, which had over 10 million active users during the 2014 World Cup. Vegas (the app) is also Las Vegas’s leading mobile ticketing provider.

The firm’s prime strategy for creating successful apps is a never-ending quest to ameliorate the quality of its products, even after they’ve been released into the wild. “Never stop improving,” Magnus Jern, president of DMI’s mobile application solutions division, says. “Test, test, and test again with your target users until you have it just right. Once launched, continue to optimize and improve the application using analytics, customer feedback, and A/B testing.”

Have Excellent Customer Service

Since its inception in 2001, Ratio has created and launched over 200 apps for a variety of platforms. Pokémon TV and Machinima for Xbox, two of its most popular products, have been downloaded millions of times. Other successful apps from the company include the Seattle Times mobile experience. The Allrecipes Video Cookbook app, and the Creativebug DIY video app.

According to chief strategy officer Russ Whitman, the company’s approach is to “find opportunities to delight while avoiding superfluous experiences.” Ratio’s app-design strategy is centred on robust engineering and elegant UX. Following this advice aided the company. Reimagining Foursquare for tablets, resulting in an app that Whitman describes as “both beautiful and functional.” Similarly, Ratio created BooksILove as a visually appealing and unique tool for recommending books to friends.

The ratio has discovered that using multiple screens leads to more successful application development and market adoption. The iCookbook cooking and recipe app won a slew of awards, including two Appy Awards, thanks to Ratio’s full-surround, multi-screen approach. Customer service can be your most effective long-term success tool.

The process of creating and releasing an app is only the beginning. It should stand out from the crowd and entice users to download and keep your app on their phones. If your mobile game app lacks a distinct and powerful marketing strategy, it will be lost among the millions of apps.

Determine Your Target Audience

Identifying your target audience is the first thing on any marketer’s to-do list. Marketing’s three rules are segmentation, targeting, and positioning. First, determine who will most appreciate and enjoy your game. Finding this group will save you a significant amount of time, money, and effort. And keep you from advertising your game to people who aren’t interested in it.

After deciding on whom to target, start your advertising efforts. Find out the best channels that your audience uses, the best times to target them, what they like, and so much more.

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