If you have just joined the magical world of Instagram and you are aiming to promote and market your brand through the Instagram social channel and ultimately convert these promotions into sales, the first steps you take towards this social network may be hesitant. There is a very obvious and important reason why your posts, which you have prepared with care for Instagram and are eagerly waiting for a return, do not meet your expectations: your Instagram follower count. Insufficient number of followers can not only limit your brand awareness and visibility, but also seriously discourage you from staying active on this channel. This is why you need to make a separate effort to increase your Instagram followers.
In this article, I will discuss the methods of increasing followers on Instagram; If you apply these tactics and tips, you can increase your followers and create a much more active and visible account for your business on Instagram.
Let me tell you right away that you will notice that many of the tips are aimed at encouraging interactions such as likes and comments. You ask why? Because regular and continuous interaction is the most effective way to increase real followers on Instagram. Once you start implementing these strategies, you should remember that there is no substitute for regularly posting engaging, relevant and creative content.
1- Using Hashtags
Use hashtags designed to increase follower count: #FF (FollowFriday), #instafollow, #l4l or #likeforlike, #tagforlikes and #followback.
2- Liking Photos
Like the photos of Instagram users who make up your target audience; and not 3-5 of them, but hundreds of them. Statistics show that accounts using this strategy gain an average of 6.1 more followers for every 100 likes posted.
3- Organizing Contest
Organize a contest on Instagram. The easiest way to do this is to post an image promoting the contest, then ask people to like the image to participate in the contest.
4- Using Other Social Media Channels
Promote your Instagram account on your other social media accounts and channels. Tell people what they will encounter if they follow you; like Instagram-only promotional deals and coupons or behind-the-scenes footage.)
5- Leaving Comments on Others
Leave comments and likes under other users’ posts. This is one of the most natural ways to get new users.
6- Using Popular Tags
Use popular hashtags to make your images pop up in Instagram’s search. The most effective hashtags you can use to do this are #love, #instagram, #tbt, and #photostagram.
7- Be Aware Time of Posting
The time zone in which you publish your photos also matters. Post your photos either at 2 am or at 5 pm. According to the statistics that emerged as a result of the research, these hours are the most effective hours for posting.
8- Using Different Tags
Again, search for and follow people using hashtags like #followme, #likeforlike and so on. Many will already follow you back. By the way, let me state that the different version of these hashtags is #gt or #backtracking.
9- Creating Quality Posts
Keep in mind that quality always comes before quantity. Create your account so that only the best quality and most effective images remain. Rest assured, no Instagram user wants to follow an account with thousands of meaningless food photos or random frames.
10- Using Good Filters
The time zone in which you publish the Instagram posts is important, but the Instagram filter you use does not matter? Again, according to various statistics, the most effective filter was the Mayfair filter. Believe me, I don’t know why either!
11- Adding Bio to Your Account
Make sure the bio field on your Instagram account is clear, concise, and complete. Pass relevant keywords and hashtags within this description; Also, don’t forget to include a link to your site. But most importantly, stay away from spammy activities while doing this; If you do this, no one reading your bio will follow you, you can be sure of that.
12- Asking Questions to Your Followers
Ask questions in the caption of your photos. This is one of the most effective ways to increase engagement and followers on Instagram; because social media users love to express their ideas and opinions through social channels.
13- Post on Sundays
Make sure to post on Sundays. You ask why? Because the least post published day is Sunday; this can be a good tactic to increase the visibility of your brand and business.
14- Being Stable
Be stable. Know very well why and for whom you post. Do not compromise on your stability and continuity in how you will use the Instagram platform. In this way, your followers will tend to increase organically.
15- Use Call-to-Action
Use call-to-action sentences in your photo descriptions. Hereby, you can engage your followers to take more action and activate them: “Tell us what you think in the comments section!” like.
16- Post Frequently
Feel free to post frequently. While you might think that a business that posts a lot during the day or on a weekly basis gets less engagement overall, research shows the opposite. According to a study on the subject, there is no connection between the interaction received and the number of posts published!
17- Following Recommended Followers
Be sure to follow the recommended followers; After all, there’s a reason the Instagram algorithm recommends these users to you. To do this, you can enter your account settings, click “Find and invite friends”, enter the “Suggested Users” section and access the list of users suggested by the algorithm.
18- Using Tools
You can use the tool called Piqora to estimate the visual and photo styles that get the most interaction. Thanks to the information you will get here, you can shape your photos and focus on posting photos that get more interaction.
19- Using Geotag
Refer to geotagging. If you are a local business, doing this will be very helpful. When you add a location tag to your photos, other people who share photos in your area will also see your images on the location’s page. This is a great way to engage local users and therefore potential customers for you.
20- Using Latergramme
You may not always have access to your Instagram account. For example, if you are a social media specialist working on weekdays, you may have to skip these days as you will not be at the office on weekends. There is a special application you can use in such cases: Latergramme. By using this software, you can schedule your posts to be published on any day and at any time without having to give up your regular posting strategy.
21- Interact, Interact, Interact
Interact for real. None of the tactics or tips I will give here can compete with your real interaction on this platform. Be consistent and determined about liking photos and leaving meaningful comments. Interact and communicate by finding people to follow on a regular basis, asking them questions and posting comments on their account.
Collage multiple photos for maximum interaction. To do this, you can use the tool called PicFrame. This tool offers you the opportunity to create a collage of up to 9 photos.
22- Doing Influencer Marketing
If you remember, I talked about influencer marketing before and emphasized that it is a new generation marketing strategy. Influencer marketing is a very effective method to get Instagram followers. Contact an influencer and ask them to mention your product or service. In this way, people who follow this person will automatically come to your account and start following you. You can also become an influencer when you increase your followers on Instagram. To to that, you can work with reliable companies such as Flowline Center. Flowline Center is the best website to increase your real Instagram followers.
23- Share Blue Images
Share images of things that are blue. It may seem like an absurd tactic at first glance, but I can convince you with the statistics that will confirm this tactic: According to a study, photos with a predominant blue color get 24 percent more likes than photos with other colors. Surprising, isn’t it?
24- Sharing Posts on Wednesday
Of course, the most and only ideal day of the week for Instagram sharing is not Sunday. Studies show that Instagram posts shared on Wednesdays receive more engagement than other days.
25- Including “Comment” in Descriptions
Include the word “comment” in your description texts. Again, according to different studies, posts containing this word in the description section receive more interaction than posts that do not.
Along with all these tips and tricks, keep in mind that having a huge number of followers won’t do you any good unless you use Instagram actively, consistently and by using good companies as Flowline Center, you can also check the best websites to buy Instagram followers from here. After all, your main goal is to turn your followers into customers. These 25 tactics will help you build an audience and engage those followers; It is entirely up to you to stabilize it.