Content marketing is one of the most effective online marketing strategies that help increase brand awareness. It is nothing new, and almost every company concentrates their marketing activities on creating quality content aimed at reaching its target audience. However, excellent tools will make your content marketing strategies possible without any doubt. Writing effective and engaging content could be difficult and much more complicated without the marketing tools. That’s why in this article, we listed the best content marketing tools that experts include in their SEO services when writing and running effective content marketing campaigns.
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WordPress
WordPress is the most popular content management system used by experts for creating content For SEO out of all, and its position in the market is getting stronger with each passing day. According to the latest data published in early 2021, WordPress currently powers 39.5% of all websites. There is a long list of benefits of using this content marketing, and you hardly need any advanced skills to build your blog with WordPress.
In addition, this content marketing system is the perfect platform to create blogs and ecommerce websites. Its content writing plugins complement other marketing tools and help writing unique SEO-friendly content. However, WordPress does not increase conversion, but it allows tracking user behavior through their comments, likes and dislikes, etc. content creators can use this detail to create more engaging content.
While reading content, bad grammar and spelling can change your reader’s mind. It can ruin your business credibility, but with the help of Grammarly, you can avoid silly grammar and spelling mistakes.
Almost all bloggers and writers are familiar with this online marketing tool. Grammarly is the most popular writing tool that helps writers to check for several types of errors.
The best part of this writing tool is that you can use this tool online for free. Its premium version also offers many other interesting features to improve your writing skills. As a professional writer, you can correct grammar errors, punctuation, and spelling mistakes in just a few clicks. There are many other options to improve the tone and voice of your content. You can also check plagiarism with the help of Grammarly and can create original unique content. Therefore, always use it before posting content, not only on your blog but also on social media or other platforms.
We can’t forget Yoast when we are talking about the best content optimisation plugin out there. Yoast is the most interesting CMS tool that will take your SEO strategies to the next level. Yoast plugins allow writers to create title tags and meta descriptions and provide friendly URLs for your pages. In other words, Yoast will help optimise content and make them SEO-friendly.
The best thing about using Yoast is its real-time content analysis. As soon as you put your content in WordPress, Yoast will start analysing the quality of your content, and it will also show what needs to be improved. It will suggest better ways to make your content rank-able to help position your article on web pages. It would be best to explore more interesting features of the Yoast plugin and use it for your SEO strategies.
Plagiarism is the biggest issue in content marketing. Creating unique content on a particular topic can be a difficult task when there are already a number of articles on the same topics, and for that, you need Copyscape. Copyscape is the most beneficial tool when it comes to creating unique content. It helps to instantly identify the copied content from billions of pages on the internet and gives quick results.
Copyscape is the ideal content marketing tool for writers, academic papers, publishers, and even SEO experts that helps them to create unique content because google only loves unique content. Its free version allows you to check only 5 articles, and if you want to check more articles, you can purchase its paid version. Use Copyscape if you’re going to create 100% original blogs, Articles, and web page content.
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Surfer SEO
Surfer is an amazing content optimisation tool that helps analyse various factors that are responsible for content optimisation, including keywords, keyword density, meta tags, descriptions, images, HTML code, etc. It analyses these factors and provides you suggestions to improve quality of the content and make the website SEO friendly. This tool also helps analyse other highly- ranked pages and offers advice to improve the ranking of your website.
It will provide instructions on specific tasks like the number of words you should add in your article, keywords suggestions, meta description optimisation, etc. You can use its paid and free version to take advantage of its interesting optimisation features.
WordCounter is the most powerful content marketing tool that helps improve word choice and writing style. Many writers get confused sometimes while writing fresh content on different topics because every writer has a unique style of writing, and sometimes that writing style makes you stuck and forces you to use the same words. WordCounter gives you content suggestions, helps you draft unique content, and helps you count the total words.
Google only gives preference to the keyword-rich content and ranks only those websites filled with high-quality keyword-rich content, and WordCounter helps you in that. WordCounter also takes care of content SEO and tries to make your content SEO friendly.
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SEMrush
Each content marketing tool has its unique benefits SEMrush is also one of them. It is one of the best content marketing tools known for its number of benefits that help write quality content and make them SEO-friendly. SEMrush is the only tool that allows you to audit your existing content and provides you content SEO value.
Publishing content is not enough if you’re focusing on core content marketing. Timely content updating and editing are also necessary to refresh your content. With this tool, you can identify the content that needs to be updated and assist you in writing unique and engaging content for your users. Writers, publishers, and marketers use SEMrush to find ideas to write fresh content, including trending topics, Keyword suggestions, relevant queries, etc.
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Hubspot
Hubspot is a most trending content marketing tool and one of the most effective ways to create quality content. Whether you’re looking for content suggestions or want to create full-fledged content, Hubspot is a one-stop solution for all your content marketing needs. HubSpot blogging tools offer a number of content marketing benefits. You can even translate the blog into different languages to reach different target audiences.
As a writer, it is always challenging to create a unique niche-based blog topic. But with the help of HubSpot’s idea generator tool, you can solve this problem in just a few clicks. It is also a great tool to increase the quality of the content and the writer’s productivity. Hubspot is also an excellent learning platform where you can read latest blogs and articles to take some writing ideas and enhance your writing skills.
Conclusion
Content marketing is the most crucial element for website ranking if you want to implement your SEO strategies successfully. Content marketers understand the struggle of creating unique and high-quality content to beat the competition. But with the use of content marketing tools, you can do it smoothly and more efficiently. These tools allow you to create attractive and highly engaging content with 100% uniqueness. Try them today!
