Over 53% of website traffic comes from organic search. You can only build organic traffic through search engine optimization (SEO).
Simply having a business website is not enough anymore. Now, you must have good SEO or you’ll fall behind the competition. Performing technical SEO audits of your site can inform you of how your website ranks and what needs improving.
What Are Technical SEO Audits?
To help your content and website rank high in the search engine results pages (SERPs), you need great SEO. So, what is a technical SEO audit? It is the process of checking the technical aspects of your site’s SEO.
Search engine bots are what crawl the pages of your website to determine ranking. They assign different ranking values to each individual page, which then combines to give a whole website ranking. SEO is always evolving. To stay ahead of the competition, you must keep up with the latest SEO changes.
You might be wondering who needs an SEO audit? The answer is anyone with a business website that wants to attract continuous traffic. This is why it’s best to perform technical SEO audits every month.
A Digital Marketing Company can perform these valuable audits for you and help ensure your site is in tip-top shape!
How to Perform a Technical SEO Audit
There are various aspects that you should check to ensure your technical SEO is up-to-date. Here are a few examples of some of the most common factors you should look into:
Ensure All Pages Can Be Indexed
It’s essential that all of your site pages can be indexed by Google. If any page is blocked from Google for whatever reason, then that specific page will fail to rank and draw in traffic. The first step is to go to Google Search Console and check the Index Status report.
This will tell you the number of pages that Google has crawled.
You should also check the robots.txt file. You can do this by adding /robots.txt to the end of your domain. This will help ensure no pages are disallowed from being viewed by Google. To find issues, you can use Google Search Console to review site and URL errors. From there, you can dig deeper into why there was an issue and resolve it.
Remember, if search engines can’t access your site, then your site will be unable to rank.
Optimize Site Speed
Your site ranking is affected by how fast the pages load. The faster a site loads, the higher its ranking in the SERPs will be. You should aim to have your site optimized to load in 3 seconds or less.
Secure Your Site
Google favors sites that are secure. This means the website is encrypted with HTTPS. You can secure your site with HTTPS through SSL.
Technical SEO Audits and You
We hope that this article helped you to better understand what technical SEO audits are. Of course, this article only covers a very small portion of what goes into technical SEO. To ensure your site has excellent SEO, you should hire an experienced digital marketing company that has a deep understanding of the necessary steps.
Before you go, be sure to take a moment to browse our site for other helpful posts!