Internet is flooded with numerous websites for web surfers. The website displays the designing efforts of a web designer. It gives the impression of your brand and services to the audiences. This helps to attract potential customers and leads generation. Good web design is focused on conceptualizing and organizing design and content for the internet. It uses techniques to create beautiful appearance and quality layout with content tailored according to the users and brand of the website.
Quality web design goes beyond visual designs and offers usability and functionality along with aesthetics to maximize site performance. This impacts the success and profits of a business. The website plays a vital role in the online branding of a company, generating leads and gaining the confidence of customers. Hence it is quite important to use suitable techniques in your web design to make it stand out among the other sites. And one such method is called UX Writing, which helps to improve website design by including factors such as branding and usability.
-What is UX writing and how does it add value?
UX writing is the process of writing the creative text for interfaces of websites, apps, etc. User experience (UX) writing is the art of crafting content that leads to a positive user experience. UX writing involves texting of notification, menu, error messages, button link label, etc. so that they are easy and clear for the user to read. Its primary aim is to guide, educate and explain the users about the products and services, making them accessible throughout, organize words that appear on the interface in a logical manner so that they make sense.
Today digital products have become a good part of people’s daily lives, giving rise and prominence to UX writing as it helps connect people with organization touchpoints. It is like copywriting and effective in increasing engagement and conversion, building user confidence and branding online businesses. It requires technical skills and understanding your user’s mind and the fact that words that are more familiar, natural and specific provide better clarity to users.
UX writers are not skilled web designers; it is wise to merge the works of both professionals so that visual designs meet with pleasing content for better website usability.
Here are some handy UX writing tips for improving a delightful user experience.
Symmetry gives an ordered look to your layout design. The elements or features of the webpages e.g. images, header text, sub-header text, bullet points, etc. should be aligned vertically or horizontally. It gives a neat look too designed pages and users find this symmetrical balance pleasing.
Pay attention to the colors used for typography. Using them smartly will make the site look harmonious and presentable. This will make users more comfortable while using the website and also receive a good response from them. Color contrast and the gradient is a handy technique to use wisely for better readability. Also, be familiar with where to use white spaces as they give some space around things and draw attention to an important copy of the content. A solid way to establish brand and user interaction is through emphasizing on color choices for the brand.
Create uniformity among the fonts throughout the page. This gives tidy look to your website and impacts its readability. Content hierarchy can be outlined with font size and color, which will make it easy to read and recognize most important to the least important information on digital pages.
Breakup for paragraphs
Long paragraphs make it difficult for readers to stay focused and engaged. More than 7 lines make it look too big and boring. To make a page look user-friendly provide readers with some breaks. Decide where to give pause to the monotony of long paragraphs by adding some creative features in between. Paragraphs content should be meaningful, clear and consistent with text hierarchy this allows users and SEO to scour the page and locate valuable information.
Avoid technical terms
Effective UX writing signifies clarity, simplicity, and understanding of the user’s minds and addressing their thoughts and concerns. This is achieved by using familiar and easy-to-understand terms instead of jargons to assist the user in navigating the web pages and motivate them to act.
Use illustrations where necessary
Visual information is eye-catching and the right ones serve the purpose. In some situations, it is harder to explain in the text that’s where graphics come in handy to deliver the message and also makes for an enriching experience.
The goal of a UX writer and web designer is to communicate their content effectively to users. It is smart to establish collaboration between them to make the designing efforts worthwhile. Web designs can be enhanced with the help of UX writing for it connects users with the digital marketing touchpoints. Every text or element used is a part of the conversation with its user.