As the old saying goes, you never get a second chance to make a first impression. Well, your business card is often the first impression people receive of your brand. Would you say that your current business card design speaks for you when you’re not around?
There are actually fundamental principles that make a business card worth keeping. We’re here to share with you 7 of the most important. So, if you think your brand is worth it, keep reading to find out how to design a business card worthy of the name.
1. Less Is More
Simplicity is key when it comes to what to put on your business card. Your logo, name, title, and contact details should be the first thing that demands the observer’s attention. And the font should portray a consistent and powerful image.
The same principle is true for…
2. Use of Color
This doesn’t mean that your business card has to be dull monotonous. a bright use of color is encouraged, but no more than 3. Think of all of the biggest brands on the planet this decade: name one that uses more than 3 colors in its design.
Pick 2 or 3 complementary colors and use them to identify your brand.
3. Clarity
This is a little different from simplicity. Clarity involves making sure that your text or design is not too small or blurry. Many have fallen for the trap of printing hundreds of cards only to realize that they are getting a headache trying to read the information.
Make sure the font is clear and vivid.
4. Cater to the Senses
Believe it or not, it doesn’t only have to be about how your business card looks. Other senses could be involved. Making the most of the finish can communicate meticulous attention to detail—something that could represent your brand more than words can say!
Silky and velvet textures like the business cards available from companies like New Era Print Solutions might just be the touch of elegance your brand deserves.
5. Move With the Times
It’s a miracle that business cards still have a place in this digital age! Make sure that your business card is helping the observer to find your digital presence as easily as possible. Employ a QR code or give them a link to a website where they can find out more about your brand at their convenience.
6. Be Unique
Try to find a way to make your business card reflect just how special your brand is. Whatever it is your brand does, find a creative way to make it part of your business card.
For instance, if you’re a photographer, you can make a business card the looks like a polaroid.
7. Use Both Sides Wisely
The back of the card is just as valuable as the front. Organize the visuals and information to work effectively for both sides. Make every inch of your card count.
Play with contrasting colors, and make use of the negative space. Captivate the observer at every turn!
This Is How to Design a Business Card!
The business card has been around for decades, and the way things look, they’re not going anywhere anytime soon. Knowing how to design a business card has a major effect on how your brand grows.
So, don’t view it as a mere piece of card; view it as a part of your identity. The pride you show in this tool is the pride you show in your brand—they are one and the same!
All you have left to ask yourself now is “What first impression am I making?”
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