Believe me or not, but it takes time to grow your business online.
Even if you have done all marketing stuff, therefore it takes time to showcase your brand online.
According to eCommerce suggest, Average e-commerce conversion rates vary from 2.8% to 4.5%.
Isn’t it too low? It is, and that’s the fact.
With that, even after doing good marketing of your business still, your business can’t be able to get a significant conversion rate of more than 5%.
That’s why here I come up with the most popular events which can really grow your business quickly in a short period.
So if you want to know how to grow your business during popular events, make sure to read the whole one wisely.
So let’s dive right in.
What are the Popular Shopping Events
Popular events are the day or a week, which could be some festival or the start of the holiday, etc.
In other words, these are the days when people tend to prefer most of their shopping done once in a year.
However, if they prefer to do shopping, there might be something which could force them and feel them do more shopping.
Yes and that is a hefty discount.
So basically here’s the win-win for both.
Customers will get a good discount or offers, and business gets new customers.
This way, businesses are often ready to provide huge deals. And that’s what your business also needs to do. Yes, you heard it right!
Now if you don’t know what are this golden business day let’s see:
The days like Thanksgiving day, Black Friday and Cyber Monday and Christmas days, etc.
These are the busiest shopping days and will help your business to get more customers and sales.
So let’s dig out more about these events.
How to Grow Business With Popular Events
1. Thanksgiving day
Thanksgiving day is a national holiday in the United States and Canada. It comes on the fourth Thursday of November each year.
According to nrf, Last year more than 189.6 million people shopped during Thanksgiving weekend.
On average, $361.90 spending recorded per shoppers last year.
Thanksgiving weekend is the start of the holiday season. And people start shopping this weekend.
So if you want to see a massive spike in your orders, make sure to prepare well right before this weekend.
2. Black Friday & Cyber Monday
Black Friday and Cyber Monday come after Thanksgiving, and it’s another huge weekend to capture more markets.
Moreover, If you don’t know, Black Friday is the busiest shopping day in the year. That means more business opportunities.
Last year, $7.4 billion sales were made on Black Friday only.
However, Online shopping became one of the major media for shopping last year, and this year it will increase as well.
And the digital product and service businesses are often ready to give more discounts than others.
For Example, If you see Bluehost Black Friday, you can get more than 60% off on their hosting plans.
Likewise, there are many other categories where businesses often offer huge discounts.
So make sure to plan for Black Friday and Cyber Monday also after Thanksgiving day because these are massive business days.
3. Christmas Season
This is also a great season for buyers and sellers.
During this season businesses arrange the sale before Christmas and after Christmas.
Before Christmas, shoppers shop for Christmas and after it’s shopping for starting off the new year.
So don’t forget to take this season seriously in your business.
If you want to get a quick fam for your business, these are the golden days.
But for this, you have to prepare well before this season. Make sure your inventory and marketing things are correctly done.
Try to provide a significant amount of discount to customers. And spread it as much possible on the internet through social media and other advertisement channels.
So yeah, Use these days in your business and increase your customer base quickly.
I hope this might help you to grow your business during events. Let me know in the comment below what are your thoughts.