Keyword difficulty is a basic yet key SEO metric. It is highly imperative to target the appropriate keywords, just as you would see a marketing firm do in the case of URLs and attractive images. Using the correct keywords can be a deal maker for content strategies, but it is not always easy.
In this article, we will outline how you can incorporate keyword difficulty in your content strategy.
1. Low-Volume Options can be a Great Start
They say slow and steady wins the race, and taking small but sure steps in the case of SEO can be a long-term victory for you. You see, aiming for keyword difficulty at a lower than fifty score will keep your approach more nuanced and steady-paced.
This, in turn, will help you analyze how well your content quality matches the one that websites offer using big keywords. Once you have completely understood the SEO science and quality standards, you can then try ranking for higher-rated keywords.
However, while you’re aiming for a higher ranking using keyword difficulty in your content strategy, you must firmly remember that the internet is highly crowded very crowded. Due to the plethora of information on every conceivable topic online, you might not get the desired popularity by targeting difficult keywords.
This is why we recommend taking your time to implement crucial SEO elements and not to get too ambitious with targeting keywords.
2. Long-Tail Keywords
The benefit of using long-tail keywords is that they usually include most shorter keywords. By starting with long-tail keywords, you can gain an advantage, especially if you have a niche website or business.
In such a case, your target audience will most likely be a clear user or a single group. Long-tail keywords may have lower search numbers, but they are a better choice until you manage to build your SEO authority. Also, long-tail keywords contain higher-rated phrases that can help convert more random visitors into loyal customers on the website.
3. Use Search Tools
Several search tools exist online that can help expand your list of keywords. If nothing else, simply use the search bar on Google for this purpose. You only need to type in your topic and see the list of keywords that appear due to what you’ve typed in the search bar.
Then several other helpful tools provide downloadable lists of difficult keywords, showing the competition level and average monthly searches. Once you compile a list of potential keywords, you can scan it to eliminate irrelevantly or for your topic.
We also suggest mentioning the search volume and difficulty score beside your keywords. The reason for doing so is to find the keyword options that carry lower difficulty scores while having higher search volumes.
4. Understand the Audience
Ranking for keyword difficulty is essential, but we also recommend taking the time to understand the target audience first. If you don’t understand your website, its needs, and its audiences, you won’t know how to use keyword difficulty in your content strategy appropriately.
Such a practice will also help you guess the audience even if you’re not entirely sure of their intent. For example, keywords like ‘dog snacks’ may be too difficult, but if you try second-guessing the needs of the audience, you’ll come up with appropriate keyword options such as:
- Snacks for dogs
- Healthy dog snacks etc.
5. Maximize On-Page SEO
A great advantage of maximizing the performance of your on-page SEO is that it results in a higher SERP ranking. You must ensure the optimal shape of your on-page SEO by adopting a few positive practices.
Let’s start with difficult keywords: when you target more of these, it becomes necessary to be precise and strategic when placing them in the text and Meta tags. Another mistake that many commit and spoil their simply popping keywords into page descriptions and Meta titles. The repercussions of doing so could be drastic.
You must craft genius descriptions, even if you have to spend a little more time devising them. But make sure your descriptions align with your audience’s search intent. Remember, the first impression is the last. And for visitors on search engines, the description and Meta title is the first thing they see.
6. HUB Page
Developing a hub page on your website could be a tremendous help, especially if you have a list of difficult keywords that you want to incorporate and rank with. The hub page will help gather, organize, and provide crucial information for users who search for high-rated keywords on the internet.
If you form a hub page with difficult keywords, it would also be great to include complete details and outbound links to excellent and authentic sources.
Final Thoughts
The world of SEO is a mighty complex one, as all those using keyword difficulties in the content strategy will relate to. In simple words, keyword difficulty is the metric that helps us assess which keywords are worthwhile for our content, will boost our ranking, and will add value to our page. With our tips, you’ll soon find it easier to incorporate keyword difficulty.
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