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Digital Marketing

Key Difference b/w Retargeting vs.Remarketing

There is a lot of technology for marketing to attract people who contact your brand. Whether they have visited your website, saw an advertisement, clicked on a Pay per Click ad, or filled any form on your website, you can market them again. 

One of the fantastic things about this tool is they provide marketers with the ability to target the audience who are already interested in your services or product. You can market those customers who are already there in your buying cycle. Moreover, these two tools are relatively inexpensive. Therefore, you can create some incredible ROI. 

Retargeting vs. Remarketing – how are these tools different? Don’t get confused between the two– 

The key to using these tools effectively knows and understanding the difference between Retargeting vs. Remarketing; moreover, it is crucial to know when it will be useful to use each in your digital marketing strategy

Let’s compare Retargeting vs. Remarketing and look at both what is right for your business – 

While designing and developing digital marketing strategies to lead interested and existing customers to your companies or product, you might be comparing Remarketing vs. Retargeting. Both the tools are an effective way to engage prospects for the users who have shown some attentiveness to your product. There is overlap between these two tools; there is also a set of dissimilarities in the certain strategies used to direct visitors into the sales funnel. 

Remarketing and retargeting are lead nurturing strategies that help in supporting a complete visitor cycle marketing plan. Moreover, they also help put your product in front of the audience, drive customers, and lead to your sales funnel. 

Remarketing and retargeting have some similarity as they have the same goals –

  • Both target audience who already knows about your brand.
  • Both engage a qualified audience who can purchase.
  • Both build lasting recognition and brand awareness.

The significant difference between Retargeting and Remarketing are used in the strategy which is used to achieve these goals –

  • Retargeting majorly paid ads are used to engage the audience or customers who visited your social profile and website.
  • Remarketing majorly uses emails to engage the old audience or visitor who has done interaction with your product or brand in the past.

Now let us dive deeper into Remarketing and Retargeting definitions- 


Remarketing refers to the process of reaching out to the current and past audience and engaging them based on their previous action and purchase. In remarketing majorly, emails are used to connect with users. The mails are generally triggered by some actions which visitors can take on a brand site. For example, a brand or business can send emails where visitors put a particular product in their product wish list or abandon their shopping cart. 

The reason why emails are remarketing is quite practical because it has a wide range. Today, most adults use emails; they are effortless to use and reach those customers who have left your website. Many businesses have found out that audiences are convinced by these emails, making a purchase. 

A remarketing email works as an alarm or reminder for the users of what they have left behind. This all leads the user to get motivated to come back to their wish list or shopping cart and decide their product. Visitors who have already shown some interest in the brand or product now have a fantastic chance that a small reminder might influence the user for their purchase decision. 

Retargeting and Remarketing might seem confusing as remarketing is sometimes used as a broader term, including remarketing and retargeting tricks. Remarketing majorly refers to reconnecting with past customers’ through emails, and it is used as a larger retention marketing strategy. 

Remarketing examples include emails that –

  • Deals on product-related or highlight sales to the user past purchase.
  • Promotes product and services which are complementary to the users’ one-time purchase.
  • Introduction of the new offering, which is related to users’ one-time purchases.
  • Reminder to a user that they have something in their shopping cart.
  • Includes coupons when users have not made any purchase in the last few months or weeks.


Retargeting refers to the procedure of pining out the users or visitors who have done something on your website and then target those people with digital advertisement. Retargeting helps deliver display and online ads to the audience based on past interactions or behaviour with your websites, such as time spent or page visited on your website.

When a user visits a site and then saw an advertisement for a product or brand while scrolling other sites or visiting through Facebook, you have come across retargeting.

Retargeting mainly works by connecting different pixels to a website. These pixels can easily capture data regarding the visitors who have visited your site, what they do, and how they interact with your website. This statistics is used to create an audience-based interaction, and the audience is targeted through social media advertisements or Google display ads.

Here is an example of retargeting strategies for a cloth brand –

  • The product adds a Google pixel and Facebook to its site.
  • Visitors or users visit the brand’s “winter dress” pages.
  • The customer leaves the page without taking action on your page.
  • At the Browsing of some different websites, the customer who has visited the brand “winter dresses” pages see a retargeting ad that features the new winter clothes.
  • Brands can also create Google display ads with a coupon for inter dresses. This advertisement will only be shown to the users who have come to “winter dresses” pages on the website.

The significant difference between retargeting and remarketing is that remarketing uses emails to engage website visitors, whereas retargeting uses strategic ad campaigns. Remarketing is located on 1 platform: emails; retargeting ads content appears on platforms like social media advertisements and search engines.

Since both the tools are very different, the main scenario which promotes a business to use any tactic is the same. A customer visits the web and exists without making any purchase. Here is the similarity between Retargeting vs. Remarketing. In retargeting, the businesses engage the audience through ads that appear on another website. 

Retargeting advertisements can be easily placed on the third-party website via Google Network of the display. These display networks allow the business to reach website users on their favourite site once they have left the company or brand website. By displaying the retargeting advertising content to the visitors on the websites they frequently visit, you have increased the chance of getting visitor attention and their interests. 

Retargeting vs. Remarketing – When and How to use each 

Since you know the major difference between retargeting, remarketing, and discussing when it’s most appropriate to use each strategy, the main aim of both the tools is similar: to impact more conversion from the users who show interest in your brand or product, but they use different tactics to achieve the goals. 

As we know, Remarketing mainly focuses on mail campaigns; this tactic is used when mails are the best channel for communicating what you want to send. Whereas when it comes to delivering content, retargeting ads are limited, email marketing provides more space for the content. This benefit makes remarketing perfect when one wants to send a reminder to a visitor of what they have left behind, and you can also up-sell, cross-sell, and add promotional ads to the offer. 

If you want more flexibility in applying the content or targeting a broader audience range, retargeting ads can be an ideal way to engage your services. It is quite essential to note that remarketing only remarketing allows you to reach the old website visitor. In contrast, retargeting ads can help you get your brand in front of new users regarding those who have taken action online. 

Finally, when it comes to Retargeting vs. Remarketing, no one size fits all solutions or no one tactic is better than others. Both tools have an approach to reach the website visitor and help to increase conversion. This is why we recommend that the business should consider every tool and tactic carefully and make both parts of their integrated digital marketing strategies. 


Knowing the significant difference between Retargeting and Remarketing is essential if one wants to get the most out of one digital marketing strategy with help of digital marketing experts. Both the tactics are great for re-engaging those who show interest in your website, brand, product, service, or industry, but there are a place and time to use these tactics for optimal results.


Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics that are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

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