Are you looking for a way to make your business or organization stand out from the rest? Do you want a way to quickly change the message on your signage? If so, then you need to learn about all of the different benefits of digital signage.
As soon as you buy digital signs, you unlock several key benefits for your company, such as easy maintenance, better customer service, higher sales conversions, and so much more. You’ll find many different ways to enjoy them!
See below for an in-depth guide on the amazing benefits of digital signage for your business and what you can look forward to.
1. Higher Sales Conversions
Maybe you’ve noticed that your business needs to improve on capitalizing on the customers that walk in to purchase an item. Perhaps you’ve wondered how you can turn them into paying customers faster.
Regardless of how or when they find your brand, every customer goes on what’s referred to as a “customer journey map” with your company. Generally, this phrase is used for online marketing, but it certainly applies to offline marketing as well.
There are five stages to a customer journey—awareness, consideration, purchase, retention, and advocacy.
In other words, your goal is to get them from the “awareness” stage to the “purchase” stage as quickly as possible. After that, you need to focus on giving them a strong reason to come back and purchase your product/service again and again.
Your current store signage might create awareness about your brand, but is it helping you reel them in? Is it convincing them to walk into your store? That’s a whole different battle entirely.
Digital 3d lettering signage can help you do both. It will alert your target customers to your brand, then help them see value in walking into your store with the marketing messaging that you create. Better yet, you can use that sign to perform some A/B testing and see what messages generate more foot traffic for your store.
2. Boosts Your Brand
What do you think of when you see a sign where the letters have to be slid into place? You probably associate it with being somewhat out-of-date. That’s what customers are thinking about your brand as well if you have stationary signage.
Meanwhile, investing in digital signage can give your brand an immediate boost. It instantly gives off the perception that your brand is more interactive and modern than the other stores surrounding it.
Digital signage is also more magnetic to the eyes. People’s eyes will naturally gravitate to the sign, your logo, and the message that it displays. This will boost your company’s brand recall, which may cause the customer to reach out the next time they need your service.
It can also show that your company is fun and exciting. If customers are constantly seeing messages on your signage for new deals and new products rolling out (EX: “Our fall fashion line has arrived!”), it will pique their interest and incentivize them to come into the store.
Many gym owners are crediting digital signage with higher levels of member engagement. You can visit this link to find out how.
3. Infuse Your Online and Offline Marketing
Some people are investing all of their time and resources into digital marketing. Others are stubborn and want to commit to the old-fashioned offline marketing tactics. But here’s the question we’re asking: why can’t you do both?
When done right, marketing is a beautiful combination of online and offline marketing. Your digital signage can potentially be the bridge that mends the gap between them.
For example, simply putting a message on it that says “Follow us on Instagram: @ABCcompany” can help push your target buyer along the customer journey map. They’ll use your social media activity as the “consideration” stage and purchase your products from you.
That way, you can use both your digital signage and social media platforms to push promotions and discounts, thus gravitating more people to your store.
4. Easy Maintenance
Gone are the days where you have to dedicate several hours to switching out the message on your storefront sign. These days, that message can be changed in a few minutes with your digital signage software.
Digital signage makes the entire process easier. It requires far less maintenance, only needing a checkup once every few months to ensure it’s working properly.
You’ll have all the devices you need to control the digital signage from anywhere. No need to endure the hot, cold, or otherwise to switch out your marketing messages.
5. High Return on Your Investment
Spend the money on digital signage once, and you’ve got a high-quality marketing platform for years to come. You and your company can use that thing until it gives out.
Even during the initial purchase, digital signage is cost-effective. There are many different brands, shapes, sizes, and capabilities, to help you find the perfect digital signage company for your budget.
After that, the company that installs it can also help you maintain it. You’ll be able to send any message that you wish with ease without having to waste precious hours of operation doing so.
Invest in Digital Signage for Your Business Today
Now that you have seen an in-depth guide on the awesome benefits of digital signage for your company, be sure to invest in the perfect digital signage company to install it.
Take the time to browse our website for more articles on digital signage, as well as many other helpful topics that you will find interesting.