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Top 9 Testing Tools for Landing Pages That Boost Conversion Rates

Website Design Dundee, If you’re looking for ways to improve your landing page’s conversion rates, you may want to sign up for one of these testing tools. You can use them for free or subscribe to paid plans to increase your conversion rates. These tools range from UsabilityHub and Google Analytics to CrazyEgg and EngageBay. We will go over some of the best options below.


Whether you’re looking for an alternative to a split testing tool or simply want to improve your landing pages, UsabilityHub is the right choice for you. With its flexible features, this platform allows you to test improvements on your pages with real visitors and determine which changes get the most results. For example, you can choose a button color or test the position of your shopping cart. Then, based on your results, you can make larger decisions about the design of your landing page.

Another useful tool is UserZoom Go, which removes the need for separate tools. This tool offers more than 10 different methods, including moderated testing. It also includes a virtual observation room for stakeholders to observe the results of the tests. This tool is great for moderated testing, but may take some time to master. It costs $250 per month. The most important thing to remember when choosing a CRO tool is to determine the budget, timeline, and resources available. While you can hire a user researcher to carry out the testing, you should remember that the timeline should allow for moderated test sessions with sufficient test participants.

Website Design Dundee, One of the best features of UsabilityHub is its ability to create video recordings of user interaction with your website. In addition to recording the video, you can also import a prototype and run in-depth usability tests on your site. You can also create an executive summary and highlight reels using the video annotations and recordings. This is one of the top 9 testing tools for landing pages that boost conversion rates.

Google Analytics

A good landing page should have an appropriate call to action and a clear path to the rest of the site. This analysis can be done with Google Analytics, which is a free tool that gives you access to the most important metrics in real-time. Website Design Dundee, It can also highlight navigational problems, which can be especially helpful if your content is static. In addition, you can build funnels and see the percentage of new visitors and bouncers.

If you are using Google Analytics for your website, you can also use the Usabilityhub tool to analyze the behavior of visitors to your website. This tool allows you to design surveys, validate assumptions, and measure open text and links, as well as analyze common themes and determine how visitors respond to a design. You can test the effectiveness of various elements of your landing page, including the call to action, and test the effects on the conversion rate of the changes.

Another popular testing tool is Optimizely. This tool is used by 20 Fortune 100 companies and provides a visual editor for landing page design. It supports different platforms, allowing you to test multiple content variations on a single page. With its edge computing technology, Optimizely allows you to randomly assign users to different features. This means that you can test different combinations of content, images, and even colors, and see which ones increase the conversion rate.

Another tool for landing page testing is Crazy Egg. This software enables you to create unique landing pages by scoring them according to crucial criteria, such as header tags, uniqueness, and content. This tool also helps you analyze the effectiveness of different elements of your website and optimize the content according to the visitors’ behavior. Its heatmap visualization lets you test different elements on a page, allowing you to make data-driven decisions.


If you’re looking for ways to increase conversion rates, CrazyEgg is a great choice. This tool offers heat maps to help you better understand the behavior of visitors. Once you install the code on your website, you can see which parts of your landing page are popular, and which areas are ignored. You can also modify the elements of your landing page to better match keywords.

It also has a builder tool that can help you build popups, but this option is limited and often buggy. Popupsmart is another great option. It can help you improve your landing page conversion rate because it offers advanced targeting options such as exit-intent and geolocation. Its drag-and-drop interface makes it easy to make changes to your landing page.

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Another useful tool for testing landing pages is CrazyEgg. This tool offers a visually appealing way to create landing page variations. It also features a report builder that shows which words and messages convert customers. You can even see the details of your audience segment to make improvements. CrazyEgg also includes an extensive tool called Visual Website Optimizer. This landing page optimization tool offers full-page message tests, visitor tracking, and A/B testing.

Its popularity has made it one of the best testing tools for landing pages. It also includes tools that help you analyze your visitors’ behavior and make changes. It can also be used to create exit-intent pop-ups and bots to increase conversion rates. With these tools, you can easily test any design, color scheme, or content. This tool helps you create and test your pages and understand which ones perform best.


While EngageBay offers a comprehensive feature set and offers comparable functionality to HubSpot, its learning curve is significantly longer than that of other similar platforms. While it offers solid user experience, some navigational quirks are annoying, such as the lack of prompts or in-app guides. Essentially, you’ll have to figure out everything on your own.

Other comparable tools include Salesmate, a mobile app that allows you to measure your landing pages without coding. Salesmate is easier to use than EngageBay, which can be overwhelming. Moreover, both products offer similar features, which means that you can try both for free and with a subscription. Salesmate has a more flexible pricing model, with plans starting from $12/month per user and increasing up to $70/month for a top plan.

With an affordable price plan, EngageBay is one of the best budget CRMs. Despite its affordability, this service provides quality and comprehensive tools for your business. Its landing page builder is surprisingly robust, but you can only save one landing page block at a time. This could make it difficult to experiment with variations, but the benefits make it an excellent choice for small businesses.

A landing page is the page visitors land on after clicking on an advertisement. Traditionally, landing pages are used to create leads for advertisers. They can be used to encourage visitors to download a free eBook or register for a webinar. By using a landing page builder, marketers can create an optimized and effective landing page. Moreover, many of these landing page builders also offer SEO and brand awareness tools.


When it comes to testing your landing pages, Unbounce has a few things going for it. The first thing is that it’s fully customizable, which makes it easy to create a page without any coding knowledge. Secondly, Unbounce allows you to include popups, which are basically heading-like elements that follow people as they scroll down. They are effective for keeping you top of mind while people are reading your page.

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Another great feature of Unbounce is that it can be integrated with WordPress and your chosen email marketing service. Another feature that makes it a great tool for marketers is that it’s mobile-friendly. This makes it easier for your audience to navigate your site and see how well it’s working for them. It also comes with dozens of templates that are specific to certain industries. You can also duplicate your landing pages with Unbounce.

Unbounce is a powerful tool for landing page testing, and it comes with over 100 pre-designed templates to choose from. They’re futuristic, high-converting, and easy to customize. If you’d rather start from scratch, you can even create your own template, which is also customizable. It has great customer support, with representatives available to answer your questions seven days a week, nine am to nine pm PT.

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The Unbounce platform offers a free 14-day trial, which allows you to fully preview its four pricing plans. The trial period doesn’t last long, so it’s worth trying out. Once you’ve tried it, you can begin creating and using their products, including the drag-and-drop editor. Unbounce also has a library of useful learning materials, marketing tips, and tutorials to help you create a great landing page.

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