So why should you choose the Instagram platform? Because Instagram is a very important and powerful platform that adds a lot of value to brands, has caught the trend. For today alone, Instagram has a total of 800 million active users per month. In other words, the vast majority of customers targeted by brands are ready to be reached on the Instagram platform.
And indeed, these people buy products based on the recommendations of influencers on Instagram. According to Influence Central’s research, consumers see Instagram as the sixth most successful factor in persuading them to buy a product.
As a result of the popularity of Instagram influencers, you may have considered becoming an influencer. If you have such a goal but do not know how to start being an influencer, you can find all the details you will need in this article.
So how to become an Instagram influencer and how to make money as an influencer? Let’s start to examine in detail the strategies you need to implement step by step.
1. Choose an interest in which you are passionate and ambitious.
The first thing you need to do to become an Instagram influencer is to determine a topic that suits your personality, character and interests. You have to be very ambitious and passionate about the subject you choose. When choosing a topic, make sure it is an area of interest that you know a lot about. Just because someone else is doing a certain topic and it is successful, it is not and should not be the case because you have to choose it.
For example, let’s say you notice that Instagram accounts that focus on fitness and sports content get more Instagram followers. Well, just because there are successful accounts in fitness, even if you are not interested in sports at all, do you have to concentrate on fitness? No way. Remember that if you run fake on social media, you won’t be successful.
So pick a topic that you care about. Maybe you are very good at do-it-yourself or DIY projects. Maybe you are interested in food and follow different world cuisines closely. Maybe you have a keen interest in fashion and know all about the latest trends and styles. The content you share on Instagram should reflect the areas you are interested in and your personality, not the randomly selected topics.
2. Write a catchy bio on your profile
Once you’ve set your topic, all you have to do is enter the basic information in your Instagram account. Your priority is to write a quality bio that will immediately catch the attention of people visiting your profile. The biography you add to your profile should tell your story in a way that attracts people’s attention.
Remember, the first thing potential followers or brands see when they visit your profile is your bio. So if you want to be an Instagram influencer, your profile should be eye-catching, unique and interesting.
3. Share your stories
If you think that you will become an Instagram influencer just by sharing photos, you are extremely wrong. The captions you add to the photos you will share are as important as the photos. Try to build an emotional connection with your followers by sharing your story through Caption. Give people a good reason to trust you, follow you, and interact with you.
But never lose your sincerity and honesty in interacting with people. Because fake behaviour is easily understood. Instead of fake, tell your personal stories in a realistic and sincere language that will appeal to your followers.
4. Make your Instagram feed attractive
If you want to be an Instagram influencer, having an attractive feed is a must-have feature. The photos you will take should be both eye-pleasing and suitable for a certain general theme. In other words, all of the photos in your feed should be in good harmony with each other.
Most Instagram influencers follow a specific photo layout. Thus, the colours and compositions in the photograph are in harmony with the colours and compositions preferred in other photographs. You can edit your photos using services like VSCO or Lightroom. Or, you can try Instagram’s existing filters. Just make sure your photos are taken in high resolution and good light so your photos will look beautiful.
5. Share content consistently
Another important quality you need to become an Instagram influencer is that you share content consistently and consistently. Most of the influencers on Instagram share at least one piece of content every day. Some may even post more than once in a day. Others post content several times a week.
According to research, the more often you post content, the more your interaction rate increases. However, be careful when determining the sharing times of the content because it should be a period that you can easily get into a habit. Setting an unrealistic time that you will fail to implement will do nothing.
6. Use the right hashtags
Hashtags are really important because they allow your content to be found by other Instagram users. When sharing a photo, Instagram gives you the right to use up to 30 hashtags. It is recommended that you use this full right. So what kind of hashtags should you use?
No rule says high search potential hashtags will be useful to you. Because there is a high level of competition in hashtags with high search potential. Therefore, the chance of your content being discovered by users with highly competitive hashtags is very low.
Instead, try to choose hashtags with a medium search volume to maximize your chances of making the top search results. Ideally, the search volumes of the hashtags you should choose should go back and forth between 10,000 and 1 million, but you should never choose hashtags with more than 1 million search volumes.
It is an indisputable fact that you cannot become an Instagram influencer in one night. You must be patient and follow the steps outlined in the article consistently and effectively. It may take several months to achieve the results you want, but be confident and continue to implement the strategies necessary for success. You will start seeing results over time. You may have witnessed that Instagram influencers who implement the aforementioned strategies collaborate with brands in just a few months. There is no reason why you should not do the same.