The card queues are increasingly useful for navigation aiming at sales. They immediately connect to the sites, which retain the customer with dynamic and interactive web graphics. Find out everything you need to know about interactive design if you want to become an expert in website graphics.
Code cards, how they are made and why to use them
We all handle one sooner or later. The cards queues are plastic cards that are given away to us as “key” to digitally access to a product or service. This occurs thanks to the “QR” code which is printed above and contains square-shaped encrypted information. The code gives a quick response to our searches on the net, connecting us to websites. Online access is via the smartphone, which scans the card code with the camera. But you can also use a specific App. The precious black and white squares containing the QRs appeared in 2000, an evolution of barcodes, which instead consisted of numbered vertical stripes.
The QR codes immediately broke through fashion, capturing the readers of glamorous magazines, assailed by the desire to know more about the brands. In those days they were printed in the corners of the product’s advertising pages or posters and were static. They included a single short URL, which quickly directed the user to the web, on graphically intriguing sites.
A website graphic dedicated to QR code users was soon born among the web graphics links. Which ended up printed on special cards and/or given to customers for different uses. For example:
- Company badges linked to employee services
- Membership cards linked to events
- Business loyalty cards for product info and discount news
- The gift to give holiday packages, beauty products, services
- Key cards of museums and hotels, which refer to info on tourist services.
Then the dynamic QR code entered the scene. It is two-dimensional and “quick response”, easier to manage, both by the public and by companies. The code card with dynamic QR code has thus become a unique and personal tool. It is also associated with a single product, building the information on the customer’s tastes, always in evolution. It contains much more information and can be downloaded in a vector or bitmap version.
Today the code card has also become a marketing tool: it allows you to check the performance of the code on the user and the impact of the linked websites. By collecting data, we build targeted advertising campaigns, improving web graphics. Read below what you need to know about interactive Web Design on code cards!
Interactive web design on code cards, how to create it
Web graphics and code cards are you interested and want to know more about interactive design?. Here are some tips to create it:
1. Decide the code according to the function of the website that will be linked
For example, if it is a:
- Corporate site, where customers can find useful information, free resources, coupons or a landing page of services. Ideal for promoting e-commerce or a professional service. Or to increase the number of email subscribers, if you manage a magazine. Users access a landing page with free information and resources in exchange for their email address
- An archiving or “landing” page, where you manage content made available to the user, such as FAQs, gif images , YouTube videos, social profiles . Suitable for associations
- Google Maps. The QR code refers the customer who scanned the code to the place you offer it, connecting it to the relevant site for info. Useful for travel and food and wine tourism, if you manage a bed & breakfast
- Personal vCard case, which supplanted the old business card. This is a business card online and refers to websites with all professional information about you: work portfolio, storytelling on the brand, blogs that you manage, Pages Company
- Online store from which to download the apps you invented.
2. Build the QR code to link to the websites
With the code generator build your QR code, incorporating the URLs of the websites where you want to take customers. Platforms like uQR can help you. Then download it as a raster image file and scan it with Android and iPhone readers, to make sure it actually redirects to the chosen sites. Keep in mind that the code graphics can also be customized: for example by adding a logo in the center or by changing the color. This reinforces the brand identity
3. Design the interactive graphics of the website to be connected to the code card
Are you ready to design dynamic graphics for websites linked to your code card.
Interactive graphics increase public understanding of the product by 74%.
This is because it provides a lot of information in a short space of time: a remarkable result for online supplies! Here are some examples of a website that successfully exploits the interactive design connected to the code card:
- Species in Pieces, contains dynamic cards depicting 30 species of endangered animals. The interactive Web Design on code cards offers visitors a preview of the products by flashing the answers to the coding questions. Captured by the animation, surfers are encouraged to scroll through the pages and explore the entire site
- To attract the attention of the user, One Design Company chooses diagonal scrolling directions and playful animations. It offers design services to visitors who have used the queue
- MailChimp uses interactive web graphics to congratulate customers who have planned a promotional email campaign
- Google’s “Your Plan, Your Placed “landing page offers user’s information on the easiest ways to save energy. The sections have small animated buttons. By hovering over each button, they zoom in to emphasize the content. In this way the loading times are reduced and the user does not feel the need to immediately abandon the search
Interactive web design on code cards, latest tips
You are determined to design the interactive website following the new UX design trends. Follow the latest tips to follow for an effective site:
- Make sure you don’t divert visitors from their purpose. Most companies want users to go to the contact form to send the form with their data. Or, inviting them to action, they fill the cart and make purchases. If the animation graphics are too pushy, it detracts from the goals. Do not design interactive elements that prevent you from completing these actions
- Integrate Google Analytics into building the code, to have a better experience of monitoring traffic on the site. The data collected will be useful for planning marketing campaigns and increasing sales
You have found out more about interactive Web Design on code cards. If you want to offer an advanced browsing experience to grow a business, go ahead immediately. The world of web graphics is waiting for you!
Lucy is a full-time blogger and writer, she has done her graduation from the University of Los Angeles. She has vast experience regarding online marketing, blogging, and writing. Furthermore, she also doing a consultancy on how to reinstate a suspended account on amazon for people who lost their account or got banned from Amazon.