In this progressive eCommerce market, starting a business is not a piece of cake. Moreover, it takes a lot of effort to make a well-reputed brand name. Newcomers can sell on major marketplaces like eBay but also start their eCommerce shop. There’s no doubt that marketplaces like eBay have enormous potential for online sellers. The reason behind this is the brand name of these marketplaces. The next question is, what comes after the eCommerce shop setup? The answer is simple: online sellers should take advantage of multi-channel selling. But before taking such actions, the merchants should understand the philosophy of eBay Marketplace.
We’ll go over why and why not to list your business on eBay.
Reasons to choose:a
Consider eBay as an Additional Selling Channel:
The first thing you should be enthusiastic about is that by selling on eBay, you will add an extra selling channel to your business. Moreover, you will present your products to your target audience on different platforms. The same is surely going to enhance your brand awareness.
Thus, this will be the first reason for online sellers to choose eBay as an additional selling channel.
Wide Reach:
Another assured benefit that you will find on eBay will be the wide reach of the audience. eBay has a fan base in almost every corner of the globe.
Undoubtedly, online sellers are going to get a chance to sell their products in a variety of countries. Moreover, this factor makes eBay one of the favorite platforms for sellers.
Payment and Shipping Assistance:
Major logistics players like FedEx and many more are working with eBay. Online sellers will not have to get a headache about the delivery management of their orders. Furthermore, as an eCommerce seller, you will have thousands of options for shipping assistance.
Likewise, PayPal has also collaborated with the eBay marketplace team recently. Having a big player like PayPal on board as a payment method always increases the chances of converting more orders.
Ready to Use Shop Templates:
Another factor that scares the sellers is the lack of coding skills. On eBay, it does take zero coding knowledge to set up an online business. Moreover, eBay has pre-designed shop templates for sellers. Online sellers can add various components to their online shop and can start selling on eBay within no time.
Moreover, for the templates, eBay does not charge any additional fees from the sellers. So, if you are waiting for tech guys to set up your shop, choose eBay and grab your no-code shop.
Reduced Promotional Cost:
eBay has a perfectly trained marketing team that works day and night to reach out to more customers. Furthermore, eBay does not charge any additional fees for the same.
Not only does eBay bring customers to the platform, but it also aids them with SEO assistance. Yes, eBay has its pre-built SEO system. Moreover, the sellers can put their products at the top of the search list by using the targeted keywords.
Reasons to Not Choose:
Strict Guidelines
The first reason that makes eBay a risky platform for selling is that the marketplace has strict guidelines for sellers.
It is a must to have a positive image in front of the customer base. Also, a lot of merchants fail eBay sales by having negative reviews from customers.
Thus, eBay expects sellers to be straightforward with their orders and product quality.
Not Your Store!!
Certainly, eBay offers a personalized dashboard along with all the necessary tools to manage and sell. But in-depth, if you are selling on eBay, you simply become an eBay seller.
eBay has all the rights reserved to manage and keep a record of every seller’s activity. Sometimes, the seller claims various payment delays from eBay’s end. But in the future, eBay still has one of the largest customer bases around the globe.
Not for brands:
If you are a brand-specific business and want to take your brand to new heights, eBay might not be the perfect choice for you. The philosophy behind this aspect is, that the customers visit eBay with an image of eBay.
However, you can find numerous sellers on eBay with a fine brand name, yet it is a tough market to crack as a brand.
Commission:
eBay is known as a high-commission charging platform. Not only the listing fee but also the sellers are obliged to pay a commission on their total sales. For example, if you get an order of US $100, the final amount of money you will have in your pocket will be 95 USD. You will also be responsible for shipping logistics for this 95 USD.
As a result, the eBay commission is one of the most visible reasons merchants should think about before selling.
Do you know that to overcome the eBay commission charges, online sellers can also take the aid of Knowband eBay Connectors? The plugins are specially designed for merchants who are selling from their online shop and want to sell on eBay.
Not only can merchants list their online stores’ products on eBay, but they can also keep track of eBay orders.
The eBay Marketplace connectors are now available for OpenCart, PrestaShop, WooCommerce, and Magento 2 platforms.
Addon for PrestaShop eBay Marketplace Integration:
The Knowband-designed PrestaShop eBay Connector Addon is specially designed for PrestaShop sellers. Not only can the sellers list their same PS store inventory on eBay Marketplace, but they can also manage all of their eBay orders from their PrestaShop admin end.
The PrestaShop marketplace comes with loaded cron job support. Not only can the sellers manage their multi-platform selling, but also the PrestaShop eBay Addon offers automated inventory management.
eBay Connector Extension for OpenCart:
The API-based OpenCart eBay Marketplace Integration Extension works as a connector between OpenCart and the eBay Platform.
Moreover, the OpenCart eBay Marketplace Connector comes with an accessible setup environment. All it takes to connect the OpenCart store with eBay is the eBay Application ID, Application Secret, and OAuth ID.
eBay Marketplace Integration Module for WooCommerce:
The WooCommerce eBay Connector module offers a seamless connection to the WordPress shop admins. Moreover, the vendors can sell their products at different prices on the eBay Marketplace.
For example, if you are selling a product for USD 100 in your WooCommerce shop, you can sell the same thing for USD 105 on eBay. All this with real-time stock management. Moreover, sellers using WooCommerce eBay Connectors claim that the plugin helped them to overcome eBay’s commissions.
Magento 2 eBay Connector Module:
Like PS, OC, and WC, online sellers having their shops based on Magento 2 can also enjoy the benefits of the eBay Marketplace. Moreover, the eBay connector plugin comes with a single-time payment and lifetime usability.
eBay Application Rejection Issue:
We have seen a bit of a hurdle while verifying the API from eBay. eBay has previously rejected the API due to payment circumvention concerns. In recent days, we have checked and found that eBay has started approving API requests. If you have recently had your API rejected, you can always apply for a new one.
Also, In addition to eBay, we offer Etsy Marketplace Integration Plugin for all the platforms. Etsy Marketplace Connector module allows the admin to effortlessly sell their goods from the online store to the Etsy store. The Etsy Integrator plugin is available for platforms like PrestaShop, OpenCart and Magento 2. Recently Knowband has launched an eBay Integration plugin for the WooCommerce platform also.
We are also available for a quick discussion on the eBay APIs and selling on eBay at our email address, support@knowband.com
