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9 ways images can increase website conversion rate

This is great when you get traffic to your website. But as an e-commerce site you should know that your goal is to make sales. This is why you should focus on conversions as much as you focus on the traffic coming to your site. People like to see what they buy. Images are a way of engaging people. Since an image can communicate a message clearly, sometimes better than words, it is necessary to consider how images can increase website conversion rate.

The truth is that customers expect freshness, glamor and personalization every time they return to a site. And this is pronounced by a research Invest:

  • 56% of online shoppers are more likely to shop on a site that offers personalized recommendations
  • 57% of shopkeepers will give personal information if they benefit from it.
  • Personalized ads are 10 times better than normal ads.

One of the topics of this post is how you can use great images to reach your customers’ feelings and influence your relationship, thus building a better relationship with your customers.

Finally, at the end of the day, there is a psychological theory that influences the buyer’s decision, and this correct picture is a fundamental part of it.

Appeal to your customers’ emotions with the right images

Study after study shows that when we buy a product, it is for emotional reason. It is beyond saying that a user simply browses, he / she also wants to experience it. And this is where the right pictures come in to play. While the right images can improve your conversion, it is up to you to bring the user to their senses. One way to do this is to use images or techniques that help them visualize the experience with your company’s product. For example, Coastal, an ecommerce store that sells eyeglasses and contact lenses, has a “try-it-on” feature that allows customers to see how they would look in new glasses.

Yes. With the right images that provide a great experience to a user and appeal to their feelings, you can improve your site conversion and engagement with your target audience.


Using images that appeal to customers’ feelings

Quality and detailed images are a way to attract emotions If you want your website to be converted then for your customers. Use 360-degree photos and place them carefully in your area so that your customer can get relevant information about your product. Displaying the product in as many angles and details as possible helps customers not only know what they are getting, but also to identify with it. When you provide an alternative view, you will likely be lowering your return rat as you will be showing customers what they are getting. For ecommerce sites selling expensive goods, alternative considerations are very important as online shoppers visiting such sites will be very interested in product authenticity. One e-commerce site that uses this strategy well is TigerGad.com. TigerDirect.

Using large images to increase conversions

Larger images enhance conversions. During A / B testing, Skinner Auctions blew images by 28% into its online catalog. Results – 63% more visitors clicked on the button to prove the bid. Even when the larger image meant that the page content had to be pushed down from the fold, it simply turned out that visitors were more concerned about the image than scrolling down to see more content.

In another A / B test, the conversion rate optimization was carried out by the agency Optics on the site of their client MALL.CZ. Blowing images of products on the increased website conversion  sales by 9.46%, which meant that larger product images delivered better results regardless of product types.


Using Relevant Images

It is not enough to take any image. Rather it is mandatory to select images that are relevant to the messages on the landing page. In a test conducted by ExactTarget to draw attention to the premiere digital marketing conference, ExactTarget replaced the laptop image on the landing page with a more appropriate conference image.

The result of the second image defeated the original by 40.18%.   Why this second image would have been beaten because the first image was of relevance is better than the idea of ​​a lively marketing conference. Users may have felt more connected with this second image as the impression of a perfect buzzing site.

In fact, it is to select images on the e-commerce site that are relevant to the messages on the landing page. A compelling image  is more than purposeful for the goals of your website, but it definitely drives results.

Use eye tracking data to improve your conversion rate

Some ecommerce sites these days use eye tracking data and implement it on their sites. There are apparently a lot of similarities in how people look at the website they visit. There are many lessons and benefits you can gain from eye tracking data, as these can improve your conversion rate on your site.

  • People love the media
  • Use the correct pictures. Using inaccurate images can actually reduce the site’s credibility.
  • Men and women see different things,so their images are only appropriate for the right target audience.
  • Simplicity can provide you with the conversion rate as you wish. A simple design and removal of unnecessary elements on your site can guide your customer to take action on your site.
  • People read from left to right. This is why it is important to insert a call-to-action button or even create more fields on the web page on the left.

Using Testimonials and Videos

Here are some reasons why video client testimonials are beneficial for your business; It provides additional marketing for your business, increases your credibility, makes your business more memorable and increases your level of customer service. And according to one study, testimonials increase in sales of 34%. Everyone is more likely to buy a product that is recommended by another customer. For example, Quick Sprout founder Neil Patel admitted that a check-out page included in a testimonial in the sidebar converted 6.38% better than a check-out page, which did not include a testimonial for him in the quick. At the end of the day a testimonial gives social proof to a customer that your product needs to be tried and bought.


Using the trust badge

You may question what does the trust badge have to do with the conversion rate improvement? However, the reality is that as online fraud is increasing, it is necessary for the customer to feel safe. As time-tested practices say, when your customer believes in you or believes they want to buy from you.

Putting a “trust badge” on the checkout page is an opportunity to increase conversions. Bag Maid An online shopping brand that intends to bring a revolution to online shopping, by placing a trust badge on its site, it was increased to 98% with 10.27% probing the chance to defeat the original during product discovery 60.42% Seen an increase of.


Having an action call the button

Your call-to-a ction is an image that represents the tilt point between bounce and conversion. Your call-to-action is what drives a person to take action online, whether it is downloading a song or filling out a form or shopping. This is why it may be responsible for more than 35% of your conversion rate.


Design principles to promote conversion principles

If content is king then design is queen. Use colors that convey the right feel and be sure to look for colors that are different from the background colors on your page. The green on the yellow background will not be as good as the yellow on the royal blue. One of the color variations you use on your website should be one that immediately attracts the attention of visitors.

Here are some reasons why you should optimize the images on your website:

  • Optimizing images will reduce file size more than any other aspect of the average page
  • Images constitute 64 percent of the average web page
  • Lossless image optimization leaves an image that reduces file size in the region of 20–40 percent for PNGs and 5–20 percent for JPEG
  • Optimizing images on your website is a really easy web display task that you can do.

Here are some ways you can actually customize the images on your website:

Lossless optimization

You can download and use ImageOptim for OS X or FileOptimizer for Windows and Linux to batch-optimize your images. All you have to do with these applications is to drag and drop a folder of images into the application and allow the process some time to work. The process is easy and you can reduce the image file size without changing its appearance.

Fix the dimensions of your images

Make sure that the real images have the same dimensions as you want this area to display.

Remove and audit the image

Once in a while you can examine earlier design decisions made on your website and analyze if you still need every image. Remove or audit your images.

Apply the correct file format

There are three major image formats to choose from these days. It can be JPEG, PNG and GIF. If you need a photograph, choose JPEG. If you want a picture with transparency, choose lossy PNG. If you want animation, choose a lossy GIF.

Name your image files

The other way is that you can rename your files instead of using them with their original names.


Tools for optimizing images:

  • Small PNG

Small PNG supports compression of both .png and jpeg files. Up to 20 images can be compressed at a time using this tool. Each image can be downloaded and saved to your computer or Dropbox account.

  • Compressor

Compressor is a customization tool that allows you to choose between high quality reduction and equal quality compression. However, this same image quality compression is only available for JPG and PNG images. The file savings however are small and not as large as Tin PNG.

  • Jpeg adapter

While the JPEG adapter is a tool that does well to reduce file size, the compressed image quality is not as good as the original. It also does not allow for bulk image compression.

  • Optimizilla

One of the key features of Optimizilla is that it can allow you to control quality reduction. It has a convenient slider that allows you to select on a scale of 1–100 depending on how much quality you want to reduce.

  • Titular demon

Narrative Monster is a device that has the same features as a Compressor .io where you can choose between high quality reduction and equal quality compression. However, you have optimal performance with Kraken.io because you can unlock and resize images, save drop boxes, upload unlimited amounts of images, and have unlimited image file sizes available to you.

 Images that drive conversions

High quality images create a perception in the customer’s mind that they are provided with a high quality product or service. One company that does this very well . According to the online accommodation site listings with professional photos, bookings are made twice more than listings with amateur photos.

Images that facilitate the customer

When they see another customer using the product or service, a potential buyer may see it using a product themselves. When they show the target customer, images are more real to a visitor on your site. This can be a social recognition because prospective buyers will think that others are already happy using the product.


  • Use images that appeal to your customers’ feelings.
  • Larger images are more effective than large images in incremental conversions.
  • Make your images relevant.
  • Your images should be detailed and there should be alternative views of your product.
  • Let your images guide your customer to the desired area where they can make decisions.
  • Use testimonials and videos.
  • Use a trust badge.
  • Use tools to optimize your image quality.
  • Take advantage of some design principles to improve conversion.

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