On average, the top five results on a search results page get 70% of the traffic. Figuring out how to get more traffic to your website starts with learning how to increase your rankings on these pages.
That’s where SEO comes in. SEO can help you get more online leads, more website traffic, and grow your business. It is a toolbox of techniques that all work together to improve your traffic today and in the long term.
Want to know the best techniques to start growing your traffic now? Read on to discover what they are.
1. Target High Volume, Low Competition Keywords
The best time to start using optimized keywords was six months ago. The second best time is today. Keyword research is a long game that rewards you with the biggest payoff in the end.
Website optimization starts by creating lots of relevant web content for your niche using the best keywords possible. You want to use keywords that people search for (high volume) but with little relevant content (low competition).
This is the sweet spot you want to hit when learning how to get more traffic to your website and SEO companies like seodesignchigago.com agree.
2. Increase Your Site Speed
Website speed is a very important consideration to getting more traffic. If your website takes more than three seconds to load on desktop or mobile, most users will abandon your site.
Here are some things you can do to increase your website speed:
- Change your hosting provider
- Switch up your website’s theme or design
- Upload smaller images
- Use speed-enhancing plugins
- Hire a speed expert
One of the downsides of using SEO to improve your traffic is that some of the tips are hard to measure. But one of the benefits of SEO improvement when it comes to site speed is that you can measure it. Use a site speed calculator to see if your efforts are paying off.
3. Improve Internal Links and Backlinks
Improving your internal links and backlinks is a no-brainer for increased traffic. The more links that exist to your web content, the more likely it is that someone is going to click on that link and give you more traffic.
Internal links are easy. When creating new content, link to your other web pages whenever they are relevant. Add a call to action at the end of the page instructing people to visit a different page that they also might find useful.
Backlinks are trickier. You could guest post on other websites in exchange for links back to your website. Or, you could run a campaign that will increase your exposure and get influencers and other blogs to link back to your site, too.
Now You Know How to Get More Traffic to Your Website With These Easy Tips
Figuring out how to get more traffic to your website might seem like a fool’s errand. There is so much advice out there it can be overwhelming. But even if you only use these tips, you will still increase your traffic and grow your business much more than you would without them.
If you want to learn more digital marketing tips, browse our website for tons of other helpful guides and advice!